Snoonu, Sports City Enterprises W.L.L., Aspire Printing, and Sports City Advertising - key entities operating under Aspire Zone Foundation – sign a five-year strategic partnership

Doha, Qatar - 02/12/2025 - Snoonu, Qatar’s leading super-app, has entered into a new five-year strategic partnership with Sports City Enterprises W.L.L., Aspire Printing, and Sports City Advertising, three core entities that form part of the Aspire Zone Foundation ecosystem. This partnership reflects a shared commitment to improving community services in Qatar through stronger connection, greater accessibility, and enhanced quality of life in alignment with the nation’s aspirations through 2030.

Aspire Zone—spanning 2.5 square kilometers—is one of Qatar’s most prominent multi-venue destinations, home to world-class sporting facilities and infrastructure. Over the years, Aspire has played a central role in advancing the national sports landscape and contributed significantly to hosting major global events, most notably the FIFA World Cup Qatar 2022™, the first edition of the tournament held in the region.

Through this long-term collaboration, Snoonu will expand the reach and impact of its technology ecosystem across Qatar. With an integrated platform offering food delivery, groceries, e-commerce, logistics, and lifestyle services, Snoonu supports the country’s digital transformation, enabling smarter, more seamless everyday living and strengthening the foundation of a connected and innovation-driven national economy.

The partnership will create mutual value by increasing service visibility and accessibility across Aspire’s venues, while positioning Snoonu closer to one of Qatar’s most vibrant community destinations. Together, the partners aim to foster deeper engagement with visitors and residents, building a unified, enriched experience that reflects Qatar’s culture, identity, and forward-looking ambitions.

Hamad Mubarak Al-Hajri, Founder and CEO of Snoonu, said:
 “Aspire stands as a symbol of excellence, wellbeing, and community spirit in Qatar. This partnership reflects our shared belief that true progress begins with people—by making services more accessible and strengthening the connections between individuals and the places and institutions that matter in their daily lives.”

Mr. Ali Abdullah Al-Mutawa,
 General Manager of Sports City Enterprises W.L.L., Chairman of Aspire Printing, and CEO of Sports City Advertising, added:
 “We are pleased to welcome Snoonu as a strategic partner within the Aspire ecosystem. Their innovative technology and integrated services support our vision of establishing Aspire as a leading destination for sports, lifestyle, and community experiences. Together, we look forward to delivering smarter, more seamless solutions for visitors, athletes, and families, aligned with Qatar’s ambitions for digital transformation and sustainable development.”

By combining Aspire’s national role in advancing sports and community development with Snoonu’s technology-enabled services, this partnership supports Qatar’s wider vision for quality of life, human development, and thriving communities leading up to 2030.