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 The World's #1 Brow Brand Does Services
In the heart of the Middle East—where beauty isn't just admired, it's a way of life—Benefit Cosmetics reigns supreme as the #1 brow brand in the world. Bringing its brow expertise to Benefit boutiques and Sephora stores across the region, Benefit offers a lineup of transformative brow services that'll take your beauty game to the next level!
With years of ......read full article
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 Get ready to tint your way to K-beauty perfection!
The K-beauty lip look has officially gone global—and we're so here for it. You've definitely seen it all over your feed: that soft, diffused pop of color right in the center of the lips that fades beautifully towards the edges. It's chic, effortless, and just a little bit flirty—basically, everything we love in a makeup trend. And the secret behind ......read full article
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 Middle East, 29 Oct 2025: As October ushers in cooler days and breezy nights, life in the UAE, Saudi Arabia, and across the region moves outdoors once again. From sunset picnics at Al Qudra Lakes to seaside brunches in Jeddah, autumn marks the start of the most vibrant social season.
Catrice's Melted Sun Cream Bronzer is the must-have beauty companion for the return of outdoor living. Its silky, blendable ......read full article
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This is the blush drop you’ve ALL been waiting for! HUDA BEAUTY’s very first powder blush is finally here, and we’ve gone all out, with not one, not two, but THREE brand-new limited edition matte powder palettes to play with!
Each one comes packed with three ultra-pigmented matte blushes + a pearl blushlighter for that dreamy, ethereal flush. There’s Rosy Berry, a sultry swirl of rose tones; ......read full article
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There's a new beauty obsession heating up your feed — The Toasty Makeup Look. Think sun-kissed warmth meets golden hour glow — a flattering mix of velvety matte skin, soft brown tones, and flickers of golden shimmer that make every complexion look deliciously warm. It's the beauty version of your favorite fall latte — rich, cozy, and impossible not to love. This season, Benefit Cosmetics brings you the ultimate ......read full article
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Whether you're hitting the treadmill or heading straight from pilates to brunch, Benefit Cosmetics has got your back (and your glow). The perfect gym glow isn't about heavy coverage — it's about looking fresh, dewy, and confident no matter where your day (or workout) takes you. Think: smudge-proof, sweat-proof, compliment-proof beauty that lasts from pre-gym selfies to post-gym smoothies.
Hydration Warm-Up
Start by ......read full article
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The early 2000s are back — and they're bringing all the glam with them! From low-rise jeans and butterfly clips to dewy peach tones and glossy lips, the Y2K era (short for "Year 2000") was all about playful confidence and fresh-faced glow. Fast-forward to 2025, and this nostalgic beauty moment is everywhere again — only better. Think luminous skin, shimmer-dusted eyes, and that signature peachy flush... ......read full article
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Lights, camera... complexion! As fashion week takes over, one thing's certain: everyone wants that picture-perfect base. Whether you're front row, behind the scenes, or serving runway-ready looks on your daily stroll, our iconic POREfessional family has got your skin camera-ready — no filter required.
With the launch of The POREfessional Foundation, the pore squad is finally complete! Get ready for your smoothest, ......read full article
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If the latest beauty trends have proven anything, it's this: there's no such thing as too much blush. From the viral "sunburnt flush" to red carpet ready cheek sculpting, blush is officially the hero of every makeup look. And no one does cheeks quite like us. With 4 blush families—from sweet pinks to rich berries—we've got you covered! Each silky-soft, weightless powder stays put through ......read full article
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It's safe to say minis are major. From TikTok to trend reports, pocket-sized beauty is going viral and we are here for it! At Benefit Cosmetics, we believe good things don't just come in small packages... they come in mini ones. Our favorite icons are perfectly sized to slip into your clutch, carry-on, or even the tiniest micro bag — ready to glam up your every on-the-go moment! Whether you're ......read full article
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 There is a new foundation in town, and it is not here to play. SHEGLAM’s Lock & Go Long Lasting Cushion Foundation has officially landed, serving high coverage with a featherlight feel, skincare benefits in every tap, and a shade range that stretches across 36 gorgeous tones. Consider it your shortcut to looking flawless without turning your morning routine into a marathon.
Liquid-to-powder tech has never looked like ......read full article
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 essence is bringing joy, shine, and fruity vibes to the beauty world with its vibrant What’s Your Juicy? collection. Packed with glosses, balms, and tints, the Juicyverse is all about playful self-expression, irresistible shine, and colours that match every mood.
The Juicy Icons:
JUICY BOMB Glossy Butter Balm – A buttery balm that melts into lips with hydration, shine, and fruity fragrance. Available in shades like Time to ......read full article
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 When it comes to bold lashes and irresistible eyes, CATRICE sets the standard. This season, Catrice celebrates its best-selling Go Big. Go Bold. Mascaras while unveiling the indulgent Dark Cocoa Eyeshadow Palette, bringing together timeless icons and new essentials for the ultimate beauty statement.
The Dark Cocoa Eyeshadow Palette
Inspired by the richness of cocoa, this palette features eight highly pigmented mattes and shimmers ranging ......read full article
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Summer is here, and so is the heat. That means sweat, SPF, and long days that leave pores begging for a little extra love. Luckily, we have the ultimate three-step routine to keep skin feeling fresh, clear, and hydrated—even when the temps are climbing. From cleansing that melts the day away to hydration that feels like a cool dip in the pool, this lineup is your shortcut to a pore-perfect summer glow.
Step 1: Double the ......read full article
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Originally called The Face Place, Benefit was founded by Jean & Jane Ford, twin sisters from rural Indiana with a knack for breaking rules, a passion for people, and a love for all-things beauty. The brand was built as an alternative to the traditional, impersonal, unapproachable beauty brands of the time, in a quest to shake up the status quo and redefine beauty as whatever makes you feel good
The relentlessly innovative, ......read full article
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 Back-to-school season isn’t just about new notebooks and cute outfits—it’s the perfect time to refresh your beauty routine. And nothing says “I’m ready to slay this semester” like the new GLOSSY GLAZE High Shine Lipstick from essence.
This hydrating lipstick delivers buttery-soft comfort, high-shine brilliance, and rich color payoff in one swipe—perfect for those early morning classes or last-minute ......read full article
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 Catrice is turning up the freshness this summer with the Melt & Plump Juicy Lip Plumper, a standout from the Spring/Summer 2025 Collection. Available in five juicy shades, this must-have beauty essential delivers a high-shine finish, a visibly plumped pout, and a refreshing cooling sensation, perfect for sunny days this summer.
Plumping Meets Care
Enriched with Maxi-Lip™, a powerful plumping complex, Melt & Plump enhances lip ......read full article
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We are thrilled to announce a special partnership with TOPSTRETCHING, the UAE’s leading stretching and fitness studio. This exclusive collaboration brings self-care, joy and a unique fitness experience for all. Come & discover this dreamy partnership until the end of the year.
Join the movement! 💕💕
Find your glow spot in TOPSTRETCHING Downtown Burj Vista & TOPGYM Palm Jumeirah. Explore our exclusive ......read full article
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There's a new beauty vibe heating up your feed — and it's giving major vacay energy. The Island Girl Look has gone full-on viral, and we're not mad about it. Sun-drenched skin, glossy lips, beachy brows — this look is all about effortless radiance, and yes, you can fake a tropical getaway... with a little help from us. We have everything you need to recreate the Island Girl aesthetic — ......read full article
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We are thrilled to announce a special partnership with TOPSTRETCHING, the UAE's leading stretching and fitness studio. This exclusive collaboration brings self-care, joy and a unique fitness experience for all. Come & discover this dreamy partnership until the end of the year.
💕💕Join the movement!💕💕
Find your glow spot in TOPSTRETCHING Downtown Burj Vista & TOPGYM Palm Jumeirah. Explore our ......read full article
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It's time to embrace the summer with exciting looks that celebrate your natural beauty. Whether you're going for a dewy finish or a radiant glow, Benefit Cosmetics has everything you need to look and feel your best this season. With two fabulous options that combine our iconic products, you'll be turning heads and feeling fabulous all season long!
Dewy Dream
Embrace a fresh-faced ......read full article
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As the beauty world embraces the playful and sun-kissed faux freckles trend, we are thrilled to share how you can achieve this effortlessly chic look using our iconic products. Whether you're aiming for a radiant glow or a soft flush, we have just the right tools to help you create that dreamy, sunlit effect!
Radiant Sunkissed Glow
Achieve a radiant, sun-kissed glow with Hoola Wave, Benefit's ......read full article
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 Hot weather, cold AC, surprise sunburns and iced coffee on loop. It's officially that time of year when your skin is begging for a drink.
Luckily, the SHEGLAM skin hydration heroes have entered the chat with their high-performance, glow-boosting, bounce-inducing formulas.
Whether you're melting under the midday sun or faking a breeze in front of your fan, here's how to stay dewy and delicious from sunrise ......read full article
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Packing for a trip always comes down to one question: what can I bring that does more than one job and won’t take up half my makeup bag? The answer is Catrice’s Blushin’ Charm Multi Stick.
This little gem is basically a glow-up in stick form. It’s highly pigmented, blends like a dream, and gives you buildable coverage that goes from barely-there to bold in a swipe. The best part? It leaves a soft, dewy finish ......read full article
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 Benefit Cosmetics is here to help you achieve your best summer looks with the fabulous BADgal BANG! Power Blue Volumizing Mascara! This must-have beauty essential is all about bold color and stunning lashes that'll make you shine all season long
Why You'll Love It:
Bold Power Blue: Add a playful pop of color to your makeup routine with this striking blue mascara that enhances your eyes and brings out your inner ......read full article
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 FOUNDATION Stick
This season, essence introduces a standout star in its Spring/Summer 2025 collection: the FOUNDATION Stick. But this isn’t just any foundation — it’s your all-in-one, multi-purpose bestie. Whether you’re going for a flawless base, chiseled contour, sun-kissed bronze, or radiant highlight, the FOUNDATION Stick does it all. With a creamy texture that blends like a dream and sets to a soft matte finish, ......read full article
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June 9th 2025 – Go poolside, dance under the stars, or jet off on your next getaway. Whatever the plan, SHEGLAM’s sweat-proof summer staples are here to keep your look fierce and firmly in place. Meet the must-haves making heat-proof glam a breeze:
Spritz on some hydration and hold with the SHEGLAM Good Grip Hydrating Prime & Set Spray. This jelly-finish mist grips your base at the start, then seals it in at the end for ......read full article
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 Elevate your skincare routine with our skin-balancing, nourishing essence that boosts hydration and reduces the appearance of pores, prepping your skin perfectly for makeup!
This water-based, gel-like formula glides on smoothly, feeling luxuriously lightweight. Infused with oil-based nutrients in microbubbles, it refreshes your skin instantly and promotes a healthier look over time.
Offering 12-hour hydration, this gentle, non-comedogenic ......read full article
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 As summer sets in, the days grow warmer, the light softer, and the spirit of celebration begins to stir. With Eid al-Adha just around the corner, Catrice unveils two radiant essentials from its Spring/Summer 2025 Collection, created for moments that deserve to shine.
This month, the spotlight is on the Soft Glam Filter Stick and the Diamond Haze Highlighter—two hero products that bring together skincare benefits, rich pigment, and ......read full article
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 Ready for a glow-up that’s as fresh as your feed? The essence Spring/Summer 2025 collection is here to give your beauty shelf a major upgrade — think feel-good products that are cute, clever, and all about that soft life. We’re talking skincare-makeup hybrids (yes, please!), dreamy textures, and travel-friendly heroes that slip into your bag and your routine with zero stress. Oh, and did we mention? They’re packed with ......read full article
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 May 26th , 2025 – Step into a world of wonder, sparkle, and timeless magic with the launch of the SHEGLAM x The Wizard of Oz™ Collection, an online-exclusive that celebrates the 85th anniversary of the beloved cinematic classic that inspired 'Wicked' and stole hearts across generations.
Get whisked over the rainbow with the full SHEGLAM x The Wizard of OZ™ collection featuring an enchanting eyeshadow ......read full article
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 As we transition to sunnier days, Catrice is about to reveal its highly anticipated Spring/Summer 2025 collection, and trust us, it’s everything you’ve been waiting for. Get ready to refresh your beauty routine with innovative makeup and skincare designed to bring your glow to life under the warm sun. Launching soon, this collection is set to elevate your look with products that blend cutting-edge beauty and feel-good vibes.
A ......read full article
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 May 15th 2025 – At SHEGLAM, beauty is effortless, effective and yes, even fun. Enter the SHEGLAM HydroSlime Primer, a new kind of priming experience that takes everything you love about slime - the bounce, the glide, the oddly satisfying texture - and turns it into a high-performance formula your skin will thank you for.
At first touch, it’s unlike anything else in your routine. A jelly-slime texture that snaps back into ......read full article
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 SHEGLAM baked up something new just for you: the Buttery Bliss Blush Stick - a silky-smooth, dewy-finish blush that glides on like a dream and blends like a breeze, for lasting pigment that leaves skin with a healthy glow.
Designed with an ergonomic rounded tip for effortless, on-the-go application, this blush stick is your ticket to hydrated, buildable color that melts into skin for a natural flush.
With its luxuriously buttery ......read full article
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April 30th, 2025 – SHEGLAM just turned your makeup routine into a full-on dewy dream. Meet the newest member of our Good Grip family: the SHEGLAM Good Grip Hydrating Prime & Set Spray, your go-to jelly-like mist that primes, sets and refreshes like a backstage beauty secret bottled just for you.
Inspired by our bestselling Good Grip Hydrating Primers, this innovative formula takes everything makeup lovers adored - the grip, the ......read full article
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 Ready to redefine your makeup routine? Catrice introduces two powerful multitaskers designed for beauty lovers who want it all! Performance, simplicity, and clean formulas in just a few effortless steps.
Amplify Every Lash with the Perfect Duo XXL Effect Mascara
Double the brushes, double the magic! Catrice’s new Perfect Duo XXL Effect Mascara features two innovative brushes, one for sensational length, and one for bold, intense ......read full article
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This season, essence invites you to unlock your most radiant summer yet with a glow-up duo designed for effortless, sunlit beauty. Whether you're chasing golden hour vibes or just want to look fresh-faced and fabulous every day, these two new essentials are here to make glowing skin a breeze — because let’s face it, glow is always in.
CORRECT & CONCEAL Under Eye Brightening Concealer
Say goodbye to tired eyes ......read full article
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Beauty lovers, are you ready to take your lash game to the next level? Benefit Cosmetics has got you covered with their fabulous range of mascaras that promise to give you lashes that are fuller, longer, and oh-so-voluminous. Whether you're looking to curl, lift, or fan out your lashes, Benefit has the perfect mascara for you. Let's dive into the world of lashes and discover the magic that each of these mascaras brings to the ......read full article
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 With Eid just around the corner, essence is making the countdown extra special with something exciting—introducing the Eid Beauty Calendar!
In collaboration with Noor Stars—one of the region’s biggest digital icons, with over 48 million followers across social media—essence is bringing beauty lovers fun and unique way to celebrate the final days of Ramadan and Eid. This limited-edition calendar is ......read full article
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 A Fusion of Japanese Innovation, Versatility, and Elegance—Now Available in UAE, Saudi Arabia, Kuwait, Qatar, and Oman
Panasonic Marketing Middle East & Africa (PMMAF) is excited to introduce its latest innovation in personal care—the EH-HV31 2-in-1 Hair Straightener and Curler, designed to revolutionize hair styling for consumers across UAE, Saudi Arabia, Kuwait, Qatar, and Oman.
Combining Japanese craftsmanship and ......read full article
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