QIC collaborated with local artists to create artworks reflecting the national unity and commitment to give back to Qatar
The artistic creations are exhibited on out-of-home banners in Lusail Marina Promenade, The Pearl, and showcased on QIC Blog
Doha, Qatar - 18 December 2024: In commemoration of Qatar National Day, Qatar Insurance Company (QIC), the leading insurer in Qatar and the MENA region, has rolled out a special art initiative celebrating the values of unity, national pride and sense of belonging to Qatar through the work of local artists.
Themed 'Qatar. Unity. Future', the initiative involves award-winning Qatari visual artist Abdulaziz Yousef, multi-disciplinary Qatari artist Sheikh Mubarak Nasser Al-Thani, Qatar-based Lebanese graphic and motion designer Rami Kanso, and Qatar-based Canadian artist and textile designer Paula Bouffard, who collaborated with QIC to create exclusive digital artworks reflecting Qatar’s national unity, and translating the commitment of citizens and residents to give back to Qatar, all in an expressive artistic language.
The artistic creations are showcased in a virtual exhibition on QIC Blog, and displayed on out-of-home banners in Lusail Marina Promenade and The Pearl until 22 December. The artworks were also repurposed and printed on limited edition QIC merch, which is being distributed for free at the QIC branches in Qatar.
Commenting on the initiative, Mr. Rashid Al-Buainain, QIC Group Chief Administrative Officer, said: “The National Day is a special occasion and an opportunity for all citizens and residents of Qatar to show their attachment and love for the country, and art is certainly one of the most expressive ways to demonstrate the values of national unity and social harmony that distinguish Qatar. As a national company, QIC has always been committed to working closely with local talents, and our “Qatar. Unity. Future' initiative is indeed a testament to our support of the dynamics of the Qatari artistic scene and strong belief in the power of art in enhancing national pride and unity. I would like to thank the artists who joined our initiative for their great work, and to invite everyone to explore our virtual exhibition, which I am confident they will truly enjoy.”
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