Qatar PR Network, Online Press Release from qatar and Doha city
 
Film, Music & Entertainment(Entertainment)
Filter PR by
  
It's a Record-Breaking First Season for Premier Padel as the Sport goes Global in 2022
 
It's a Record-Breaking First Season for Premier Padel as the Sport goes Global in 2022

PREMIER PADEL’S FIRST SEASON CONCLUDES WITH TOURNAMENTS ON 5 CONTINENTS, ALL-TIME RECORD ATTENDANCES, BROADCAST STATISTICS AND PRIZE MONEY FOR THE PLAYER-DRIVEN TOUR

25, DECEMBER 2022:  Premier Padel concluded its first official season in Milan with great success, after a record-breaking year that has further elevated the sport of padel to unprecedented levels of global exposure, tournament attendance and professional support in all areas. 
Premier Padel, governed by the International Padel Federation (FIP), backed by the Professional Padel Association (PPA), and supported by Qatar Sports Investments (QSI), has considerably boosted the sport’s growth and potential. Through the establishment of a global circuit, Premier Padel has partnered with an extensive portfolio of international broadcasters and sponsors, taking the sport to 7 countries and 5 different continents (Africa, Asia, Europe, North America and South America) during this first year’s 8-event calendar. 


Premier Padel’s debut season has seen padel in world-renowned venues such as the iconic Stade Roland-Garros in Paris, Rome’s historical Foro Italico, Madrid’s Wizink Center and the Aconcagua Arena in Mendoza (Argentina). These spectacular venues broke spectator records from the outset, including the all-time record attendance at any padel tournament (55k spectators during the Mendoza Premier Padel P1) and the second all-time record attendance at any single padel match (more than 11k fans in Mendoza’s final), concluding its first season with over 200k spectators across the 8 events. 


Global reach: +180 territories and 6 continents
The tour has also broken new ground in terms of broadcasting and reach, after signing 11 multi-year broadcast agreements – including global leading broadcasters such as ESPN, beIN Sports, Canal+ and RTVE. During its first season, Premier Padel has been broadcast internationally across more than 180 territories and 6 continents, with a household reach of +150M, delivering a truly world-class product to its now much larger audience.
Furthermore, Premier Padel has ensured padel is made as accessible as possible on the global stage thanks to its live streaming deal with YouTube, culminating in over 22M views – 17M live stream viewers – and a total of 6M hours of padel watched. The brand’s rapid digital growth in other official channels (Instagram, Twitter) has resulted in a followers of over 300k accrued in less than a year. 


Enhancing professional care for the padel players’ tour
Since its launch in February 2022, the athlete-first strategy has driven the spirit of Premier Padel’s tour, coordinating with the players through the PPA and taking together all key commercial decisions. 
The tour’s first season has also focused on enhancing the standards of all competitions, venue conditions and player facilities & services, including the best medical care, access to world-class sports medical centres, and the presence of top medical professionals in every event.
On the economical side, Premier Padel has elevated the sport’s economics to an unprecedented level, paying players fairly and allowing them to develop a career solely committed to padel. Record prize money has been paid, including €525k for ‘Majors’ (Doha, Rome, Paris and Mexico) and €250k for P1 tournaments.


An exciting new brand that cares
Premier Padel was unveiled early this year, under a brand that captures the dynamic essence and exciting spirit of padel. To date, more than 50 internationally and domestically recognised brands have supported the tour through sponsorship of the events that have taken place so far.
On the other hand, Premier Padel recognises the importance of padel’s ever-growing audience to positively impact on society, with partnerships such as the one established with the World Health Organization (WHO) Foundation. This initiative is focused on raising awareness of mental health, especially in sports, with the joint mission to support and amplify the importance of mental and physical well-being to communities, with much more to come. 


Onwards is upwards
Premier Padel is on track to further expand the calendar in 2023 and ultimately establish a 24+ event schedule from 2024, bringing additional tournaments to padel fans in every corner of the world and more importantly to those as yet unaware of the sport. The complete tour calendar from 2024 should cement Premier Padel’s status as the leading global padel tour on all continents. 


The tour is dedicated to establishing a women’s equivalent, and is in ongoing negotiations with the IPPA (International Padel Players Association) to ensure it has the women’s circuit on board, a key component for the inclusive expansion of padel for all, worldwide. 

Posted by : Qatar and Doha City PR Network Editorial Team
Viewed 59432 times
PR Category : Entertainment
Posted on : Monday, December 26, 2022  11:03:00 AM UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of QatarPRNetwork.com.
Previous Story : CNN Business Arabic is Now Live
Next Story : Revealed: 65.24cm (2 Ft 1.68 in) Afshin Ghaderzadeh Declared...
Email this article Print this article

Share this article with your friends and followers
NewsVine
Back to Section Home

Related Stories



 
 
Most Viewed Press Release posted in the last 7 days
Slay the sun-kissed girl makeup look: Your Ultimate Guide [35192-Views]
Catrice Cosmetics Introduces the Clean Girl Makeup Look with New Essentials! [33761-Views]
Hysek reveals iconic timepieces at Watches & Wonders 2024 [33726-Views]
Ogilvy Appoints Antonis Kocheilas Global Chief Transformation Officer [25236-Views]
Catrice Unveils the Spring/Summer 2024 Collection: Introducing Shine Bomb Lip Lacquer! [23768-Views]
POCO Sets New Standard with Global Launch of F-Series in Dubai [19577-Views]
Unleash Your Inner Royalty with "Call me Queen" Dramatic False Lash Effect Mascara by esse... [19478-Views]
Ground Handling Priorities: Safety, Global Standards and Sustainability [18607-Views]
Panasonic Announces FY24 Business Strategy For Sustained Growth in Middle East and Africa [15896-Views]
Packed crowds flock to Friday's races at the AlUla Camel Cup 2024 [14771-Views]
WFP News Video: WFP Warns Unprecedented Drought and Floods Causing Surge in Climate Related Hunger [13990-Views]
Air Cargo Demand Continues Strong Growth into Q2 [13151-Views]
Hunger Hotspots Report: Famine Looms In Gaza While Risk Of Starvation Persists In Sudan, Haiti, Mali... [12220-Views]
Urgent Call To Action To Address Historic El Niño Drought In Southern Africa [12142-Views]
IATA SAF Registry [11627-Views]
Last-Minute Eid Shopping With Max Fashion's New Collection [5446-Views]
Visit Qatar to take centre stage at Arabian Travel Market [5035-Views]
Qatar Airways to Participate in ATM Dubai 2024 with the World's First AI Digital Human Cabin Crew, S... [4491-Views]
Pickl Invites Foodies to its First Ever Grand Opening in Doha [3441-Views]
UAE and Qatar Sign Double Taxation Avoidance Agreement [3425-Views]
 
RSS Facebook Twitter LinkedDin QatarPRNetwork.com on Instagram
 
Top Sections
 
Top Stories