April 28, 2019 - Qatar
Heya Arabian Fashion Exhibition brings together more than 200 designers and brands under one roof. The 15th edition of Heya will showcase abayas, jellabiyas, and gowns by designers from Qatar, the GCC and beyond. Heya will also include shoes, belts and bags, perfumes and cosmetic products for discerning ladies.
The event will be held from the 26 – 30th April 2019 at DECC,
Lexus is designated as Official Car for the event and AAB is providing a fleet of Lexus vehicles for the transportation of delegates attending the exhibition. Visitors will also get an opportunity to see Lexus RX 350 and the Luxury Coupe LC which will be on display at the venue. Lexus has initiated a nationwide search for its first ever brand ambassador from Qatar. A special microsite has been launched at www.lexus.com/ba/index.html to allow prospective candidates to nominate themselves for the role and tell Lexus why they should be chosen as brand ambassador. Lexus is expected to announce its final decision before beginning of Ramadan 2019.
“We are constantly inspired by the women of Qatar whose strong perseverance and sophistication keep motivating us to come with innovative ways of enhancing the total ownership experience of Lexus ”; said Mr. Firas Mufti Lexus Senior Marketing Manager.
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