The community awareness campaign is run in partnership with the Primary Health Care Corporation (PHCC) to shed a light on breast cancer and the importance of early detection under the #FestivalCares programme

Doha, Qatar – 24, October 2022: Doha Festival City, Qatar's one and only choice for shopping, dining, and entertainment and the Primary Health Care Corporation (PHCC) launched a joint awareness campaign on breast cancer and the importance of early detection. The campaign is held under the umbrella of the mall’s #FestivalCares initiatives.

The breast cancer awareness activities come as part of the awareness campaign during the month of October, which is internationally recognised as Breast Cancer Awareness Month or The Pink Month. It is generally celebrated in the community through events and initiatives dedicated to spreading awareness of the disease and means toward its early detection and prevention.
Robert Hall, General Manager of Doha Festival City Mall, said: “At Doha Festival City, we have been continuously supportive of local breast cancer awareness initiatives. Together with our partners, we join hands in promoting awareness of the disease, highlighting the resources available for its prevention and treatment. Early detection can save lives and we want to encourage our community members at risk to seek screening. Through our #FestivalCares programme and with our local partners, we remain committed to supporting awareness campaigns on issues that can affect the local community.”
The PHCC Breast Cancer Awareness booth is in the mall’s ground floor. PHCC staff are available to provide information to guests from 4 – 9 pm from 13-15 October and 20-22 October.

Dr. Shaikha Abu Shaikha, Director of the Screening Programs in Primary Health Care Corporation, said: “As a reminder, one of the Cancer screening program’s goals is to raise awareness through launching campaign and arranging such activities. For that, we had the honour to have an awareness booth at the Doha Festival City through which we will be able to answer all the related questions about breast cancer asked by visitors, distribute our educational materials and register the eligible ladies to do the mammogram in one of our 4 screening suites. Finally, we would like to thank Doha Festival City for their participation in our national breast cancer awareness campaign.” 

It is noteworthy to mention that the breast cancer screening service is targeting all ladies between the age 45 to 69, not having any symptoms, didn't do a mammogram in the past 3 years and have a valid QID and health card. Ladies who are among this category are advised to call the cancer screening call centre on 8001112 to book their routine mammogram check-up.  The cancer screening suites are available in four dedicated health centres: Al-Wakra, Muaither, Rawdat Al khail and Leabaib. All the suites are fully equipped with the highest technology and the best trained team.

As part of its robust CSR programme and its #FestivalCares initiatives, Doha Festival City is committed to empowering the community in Qatar through promoting awareness on environmental, health, and humanitarian topics. The mall has participated in numerous campaigns throughout the year in cooperation with major healthcare institutions and organisations to support social and humanitarian causes that can benefit the community in Qatar and beyond.

In line with the preventative measures set out by the State of Qatar to limit the spread of the coronavirus (COVID-19), and to ensure a safe shopping environment for all, Doha Festival City commits itself to continuous necessary health and safety measures throughout the mall. This includes a thorough mall disinfection treatment on a weekly basis, robust cleaning, and sanitization operations during mall trading hours, 127 hand sanitizing stations installed in the areas that have commonly touched surfaces.