HONOR Successfully Expand International Business into PC and Wearable category, Experience Consistent Growth in Russia and Made Solid Progress in Sales and User Registration at HIHONOR.com
August 06, 2020: Huawei, has announced its business results for the first half of 2020. The company generated CNY454 billion in revenue during this period, representing a 13.1% increase year-on-year, with a net profit margin of 9.2%[1]. Huawei's carrier, enterprise, and consumer businesses achieved CNY159.6 billion, CNY36.3 billion, and CNY255.8 billion in revenue, respectively. As part of the Huawei Consumer Business Group's dual-brand strategy, global technology brand HONOR also announced its brand and business performances across its international markets. According to brand equity researcher BrandZ™, HONOR ranked 21st in the “BrandZ Top 50 Chinese Global Brand Builders 2020” list and saw a 34% increase in its brand score comparing to 2019. Huawei has also had an impressive showing against competitors, in a recent report from Canalys shows Huawei trumped Samsung for the first time in the worldwide smartphone market in Q2 2020, shipping more smartphones worldwide than any other vendor.
HONOR “1+8+N” All-scenario Strategy Made Solid Progress in International Business Development
HONOR is now the go-to brand for the needs of digital natives all around the world. In keeping with HONOR’s 1+8+N IoT strategy, an ecosystem that integrates one smartphone, eight categories of additional connected products and a wide range of partnership linked devices, the first half of this year demonstrated strong progress across HONOR’s all-scenario intelligence.
1. In 2020 Q1, HONOR ranked Top 5 in terms of smartphone shipment in Saudi Arabia and ranked Top 3 in the mid- to -high-end smartphone category ($200-$600)[3].
2. In the wearable market, HONOR ranked Top 5 in Russia, Malaysia, Czech Republic and India in 2020 Q1[4].
3. The HONOR MagicBook 14 ranked Top 2 best-selling product at datart.cz, Top 4 best-selling newly launched product at notebooksbilliger.de, Top 5 best-selling laptop, Top 10 searchable products at Boulanger and Top 10 best-selling newly launched product with 4.9-star customer rating on amazon.co.uk.
HIHONOR.COM Retains Solid Programs that Drove month-on-month Sales Growth and User Registrations
As the official online store, HIHONOR.com delivers a one-stop shopping experience that offers a comprehensive range of HONOR products and customer-centric services. After upgrading the online shopping experiences in the markets around the globe, HIHONOR.com experienced an average 146% month-on-month sales growth among those countries in the first half of 2020. Globally, HONOR has established 14 HIHONOR.com online stores with over 2.79 million registered users across its international markets.
Smartphones with Huawei Mobile Services Ecosystem Experienced Robust Growth
Huawei Mobile Services (HMS) Ecosystem is growing rapidly, reaching 700 million global Huawei device users, with a year-on-year growth of 32%. Until 25th July, the number of registered Huawei developers worldwide has reached 1.6 million, up 76% year-on-year, with more than 81,000 innovative applications integrated HMS Core open capabilities.
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