Dubai, UAE, January 28, 2016: Julia Roberts, the most iconic Hollywood’s actress, is endorsing and strengthening her relationship with the Calzedonia brand. After the first 'LIFE IS A JOURNEY' campaign in 2014, Julia Roberts returns as the star of the 2015 season TV commercial! Filming takes place in Los Angeles, the star's home town, and is directed by Grant Heslov (Oscar winner for Argo as a producer along with Ben Affleck). The commercial gets inspired by the light comedy genre and it’s set inside a Calzedonia store, specially constructed for this purpose. 'Strengthening our relationship with Julia Roberts with a light, ironic 'nice little story', set inside our store, brings the actress even closer to our products and target audience, with the aim of advertising Calzedonia's expertise and market leadership in legwear to the entire world'. This was the objective when asking Julia Roberts to feature in the latest TV campaign of the company based in Verona, which is experiencing great expansion and sales growth, not only in Italy but increasingly in international markets. The same reasoning is also behind the choice of a director, screenwriter and producer of international fame, such as Grant Heslov, who can direct a star of Julia Roberts' calibre thanks to his personal friendship with the actress (who is currently shooting a new film, 'Money Monster', in the US with George Clooney, directed by Jodie Foster and co-produced by Grant Heslov). We can't wait for Autumn to see the fabulous Julia Roberts in the new Calzedonia advertisement!
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