Fifty One East Celebrates the 6th Edition of its Annual Jalabiyas & Kaftans Private Exhibition.

• Showcasing local and regional talents in a celebration of tradition, craftsmanship, and contemporary design

Doha, Qatar - February 17, 2026: Fifty One East, Qatar's favorite department store, has officially launched the 6th edition of its annual Jalabiyas & Kaftans Private Exhibition, displaying the latest collections by prominent local and regional designers.

The opening, hosted on Level 1 of Fifty One East at Lagoona Mall, welcomed distinguished guests, participating designers and media partners to celebrate creativity, craftsmanship, and cultural heritage in an artistically inspiring setting.

This year's edition brings together 30 designers from Qatar, Saudi Arabia, Tunisia, Jordan, Lebanon, India, and the UK. The curated list of participants includes: Triples Petite, Shop by Rola, Hoda Absi, Pearls Couture, Etoile Abayas, The Belle Line Boutique, Anfal Designs, Fildore Handmade, La Palatine, Al Malika Designs, Mona Al Eid, Elham Group Luxury Fashion, Al Mashmom Tailoring, Wow Couture, Boutique Ayla, Alyazi Collection, Bazzah Couture, Zawja, Jana Design, Al Jaziri Couture, Dar Breesam, Reeman, Mijade, Sckali Design, Aeyline, Boutique de Nana, Siyah Maison, Uch Couture, Modishlust and sharqiyat.

The exhibition presents a diverse selection of jalabiyas, abayas, and kaftans that combine intricate embroidery, refined tailoring, and contemporary silhouettes, thoughtfully designed to meet clients' needs for the Ramadan and Eid season. As Ramadan approaches, these pieces reflect the spirit of the Holy Month, elegance, modesty, and meaningful gatherings, while highlighting the artistry behind each creation. From hand-finished details and traditional techniques passed down through generations to modern interpretations of regional attire, the collections embody a harmonious balance between heritage craftsmanship and contemporary fashion sensibilities.

Running until March 22, the exhibition comes as part of Fifty One East's commitment to supporting and empowering local and regional talents while strengthening its position as a leading retailer that celebrates creativity and excellence. It also connects designers with a wide audience of fashion enthusiasts in Qatar by providing an elevated platform that enables them to showcase their work and build direct relationships with clients, offering visitors an immersive shopping experience.