Doha, Qatar, 25 September 2025 - In a vibrant display of creativity and community spirit, Education Above All Foundation, a global foundation for education and development, in partnership with Place Vendôme Qatar, brought together hundreds of children, families, educators, and mallgoers for the 'Duck Release' activation, held at the iconic fountain area of Place Vendôme. The initiative forms a central part of EAA's 2025 'Back to School' campaign, aimed at raising funds and awareness to support children out of school globally. The event welcomed enthusiastic participation from students and staff from Assalam Schools, Qatar Academy Sidra, Doha International School, and the Jordanian school. Families enjoyed a day filled with entertainment, meals, and educational engagement, while also contributing to a meaningful cause, supporting vulnerable children with access to inclusive, high-quality education. At the heart of the activation was a symbol gesture, thousands of bright yellow rubber ducks, each representing a donation of 25 QAR, were released into the water as a sign of solidarity with children who face barriers to education. Each duck released contributes directly to funding school supplies, scholarships, and classroom rehabilitation in underserved communities around the world. 'This activation is more than just a playful installation, it's a powerful symbol of hope and opportunity. Each duck in the fountain represents a child whose future can be transformed through access to education,' said Taj Sulaiman, Director of Communication and Private Sector Partnerships at EAA Foundation. 'Through creative partnerships like this one with Place Vendôme Qatar, we're engaging the public to take part in real, transformative change.' This unique event is part of a longstanding collaboration between EAA Foundation and Place Vendôme, under a broader corporate social responsibility agreement. Previous joint efforts include the 'Eid Gift 2025' campaign, which collected over 74,000 new items for children in Gaza and Syria during Ramadan. Building on this success, EAA Foundation and Place Vendôme will sign a new agreement under which the Place Vendôme will continue to support EAA's fundraising activities, including the annual 'Back to School' campaign, Ramadan initiatives, and other EAA programmes. This expanded collaboration aims to generate both funds and public awareness for EAA's local and international projects, reinforcing the shared commitment to ensuring that children out of school globally can access education and hope for a brighter future. 'At Place Vendôme, our vision is to go beyond retail, to create experiences that connect and uplift communities,' said Mr Sanjay Mehta, Group Marketing Director at United Developers, owners of Place Vendôme. 'The Duck Release activation is a beautiful examSanjay Mehta, Group Marketing Director at United Developers, owners of Place Vendômeple of that purpose in action. By transforming our public space into a platform for giving, we empower every visitor to make a tangible impact.' As part of the day's activities, school groups were given exclusive access to the fountain area, alongside engaging entertainment and educational components that promoted awareness around the right to education and the challenges many children face globally. This activation is one of many under EAA's 2025 'Back to School' campaign, which runs from 15 August to 31 December 2025. The campaign includes fundraising initiatives with EAA partners in Qatar, covering everything from digital donations and charity sports activities to school-led exhibitions and public festivals Through activations like the 'Duck Release,' the campaign aims to send over 1,000 children back to school and reinforce the message that every child deserves a chance to learn, no matter their circumstances. To date, Education Above All Foundation has reached millions of beneficiaries across 75 countries, working tirelessly to protect and promote the right to education worldwide.
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