QatarPRNetwork.com, Online Press Release from Qatar and Doha City
 
Interiors & House making(Home, Furniture and Interiors)
Filter PR by
  
 
Downy Reveals its Lavish Scent-sational Journey with New Unstopables

Taim Al Falasi and Rawan Bin Hussain are First to Test Downy Unstopables scent booster before it arrives in the region

Dubai, UAE, November 16, 2016:  Scent is a form of expression for each of us. It showcases a person’s individuality, and can bring an air of confidence to any person’s style. Bold and heavy-hitting, but also persistent fragrances, are what women in this region look for when it comes to making a long-lasting, olfactory impression. And, when it comes to laundry, there is no difference! We love infusing our clothes with a unique and long lasting freshness. And, to enhance the freshness of our clothes for a SCENT-sational experience, Downy has created Unstopables, a revolutionary scent booster delivering an art palette of scent that transforms the chore of laundry into a way for each person to make a long lasting bold expression.

“We at Downy are very proud to introduce Unstopables - one of our biggest innovations in more than 50 years,” said Rami Tarshouby, Downy Marketing Manager at Procter & Gamble. “For the first time in the region, we are unveiling our premium beads in an innovative solid shape, containing dual perfume system technology: perfume oils and scent bubbles that burst and keep infusing our clothes when moving for a richer scent and long lasting experience. With up to three times more perfume ingredients than Downy Concentrate*, Unstopables provides long-lasting freshness to clothes for up to 12 weeks.**” 

Downy invited two of the region’s most renowned lifestyle influencers to put the new Unstopables to a “freshness challenge.” Taim Al Falasi and Rawan Bin Hussain enjoyed a full day in Dubai together, exploring the extravagant spice souk and stopping for tea. New Downy Unstopables accompanied them on this journey, offering their clothes an exceptional boost of freshness, despite the long day.

Taim Al Falasi, influencer and avid traveler, shared, “No matter where I travel to, I always ensure that my clothes look and feel fresh. Downy Unstopables is definitely one of my best kept secrets to keeping my clothes fresh – I love the burst of fresh scents that await me each time I open my closet and wear my clothes.”

Rawan Bin Hussain, a lifestyle and beauty influencer who is constantly on the go, shared, “Even on my most challenging days, I feel unstoppable, thanks to the touch of the unique, long-lasting fresh scent Downy Unstopables scent booster brings to my wardrobe. It’s very easy to use, the freshness is truly long-lasting and you can personalize the scent intensity to suit your style!”

New Downy Unstopables puts scent alchemy in your hands, enabling you to select your personalized scent intensity by shaking in a few or a lot of beads into each wash. This special form is easy to use. All you need is to use your detergent as usual to give your clothes a deep down clean and add your favorite Downy concentrate variant to soften, freshen and protect. Finally, drop the Unstopables beads directly into the drum of your washing machine at the start of the wash, prior to adding your clothes, to boost freshness for up to 12 weeks**. The scented beads dissolve during the cycle to infuse the fibers of your clothes with delicate scents for long-lasting freshness.

The new Downy Unstopables range offers three exhilarating scent variants, which combined with current Downy liquid fabric softeners, gives your laundry a complete, customized freshness.

  • Downy Unstopables “Fresh” is an invigorating marine scent, infused with green citrus aroma and sweet soapy back notes. 
  • Downy Unstopables “Shimmer” combines the floral and fruity notes of Jasmine and red berries with a delicate touch of peach aroma. 
  • Downy Unstopables “Glow” holds a peachy, gourmand fragrance infused with creamy tonic vanilla notes overcome with caramel.

Thanks to new Downy Unstopables, a fresher world of scent is waiting to be discovered.

Unstopables is now available at leading retailers across the region. 

* at Parity dosage 
**in storage


Posted by : Qatar and Doha City PR Network Editorial Team
Viewed 38264 times
PR Category : Home, Furniture and Interiors
Posted on : Monday, May 15, 2017  12:00:00 AM UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of QatarPRNetwork.com.
Previous Story : IKEA Winter Collection - SÄLLSKAP Limited Edition
Next Story : SOUQ.com leads the way for online grocery shopping in the Mi...
Email this article Print this article

Share this article with your friends and followers
NewsVine
Most Viewed Press Release posted in the last 7 days
Extreme Lashes, Extreme Style: essence Goes Bold and Blue for the New Year [44497-Views]
Get Ready to Shine – Catrice Drops the Melt & Shine Juicy Lip Balms [42798-Views]
Scent-sational Gifting: Top 5 Ajmal Perfumes to Celebrate the Holidays [36975-Views]
Turkish Airlines Sets Guinness World Records™ title for the “Most Countries Flown to by an Airline” [34962-Views]
Benefit Cosmetics is revealing its New Brow product: Mighty Fine Brow Pen [30320-Views]
IATA Launches Air Cargo Device Assessment Program [30139-Views]
Disappointingly Slow Growth in SAF Production [28487-Views]
CASIO celebrates 50-year-long watchmaking heritage with exclusive anniversary collection [27200-Views]
$1.7 Billion in Airline Funds Blocked by Governments [26090-Views]
Essence Unveils Kingdom of Essentia: A New Era of Immersive Experiences in the Roblox Metaverse [23142-Views]
Get the Look: Cynthia Erivo's Golden Globes Glam by Benefit Cosmetics [22698-Views]
TONDA PF XIALI CHINESE CALENDAR [21323-Views]
Mesmerizing Shows and Cash Prizes at Mercato During Dubai Shopping Festival [20728-Views]
SHOOTING ON WFP CONVOY IN GAZA [20713-Views]
Catrice's Hottest Bestsellers in MENA – Flawless, Vegan & Affordable Beauty [19767-Views]
LVMH WATCH WEEK 2025 [19314-Views]
SalamAir Releases 4th Quarter (Q4) On-Time Performance Data [19246-Views]
Mercato Announces DSF Cash Prize Winners and Gets Ready for the Grand Prize Car Draw! [18652-Views]
Air Cargo Demand up 8.2% in November 2024 - 16th Month of Consecutive Growth [18629-Views]
Porsche achieves sustainable growth of four percent across the region in 2024 [17956-Views]
Back to Section Home

Related Stories



 
Top Sections