Qatar PR Network, Online Press Release from qatar and Doha city
 
Houseware Technology(Home, Furniture and Interiors)
Filter PR by
  
Electrolux appoints new GM for the region
 

Ian Banes steps in to the role of Electrolux General Manager for MEA with an eye on regional growth for the company.

Ian Banes has been appointed Electrolux General Manager for the Middle East, Africa and Turkey (MEA) region, based out of the Electrolux regional headquarters in Dubai. He takes over the role from his predecessor, Imran Mahmoud, as of 6th April 2015.

Ian has been with the Electrolux Group for 12 years in various Commercial and Product Development roles in both Asia and Europe. He has spent the last two years working in the Middle East as SVP for the Electrolux Home Comfort business; developing and bringing regionally focused innovations to the market. His main focus now will be on driving the growth strategy of Electrolux Group in MEA through the delivery of relevant product innovation and by differentiating the organization through both product and brand marketing activation.
 
The Electrolux brand is a recent introduction to the lower Gulf region, bringing with it the brand’s expertise in the creation of great tasting food through its built-in product offering. The brand has been receiving an enthusiastic response in the region with a product launch that was attended by nearly 300 trade customers in conjunction with Electrolux participation as headline sponsor of the region’s biggest premium food festival, Taste of Dubai. 

Electrolux has over 90 years of experience providing professional solutions to the world’s top restaurants and hotels. The company has been utilizing this expertise together with deep Middle Eastern consumer insight to bring relevant, new and differentiated products to the region. The company’s commitment to MEA is showcased through its regionally focused product launches and will be furthered renewed by the launch of the first Free Standing Cooking Platform in the region later this year. This is a product that will be produced at the new Electrolux factory within the region with specifications designed with the Middle Eastern consumer in mind.

In talking about his future plans, Ian states that; “Over the coming months we will be increasing our presence in KSA, with exciting new initiatives and product launches. We will continue to build on our consumer understanding and steer that knowledge and insight toward the development of new regionally relevant and consumer validated products.

Posted by : Qatar and Doha City PR Network Editorial Team
Viewed 90707 times
PR Category : Home, Furniture and Interiors
Posted on : Wednesday, May 6, 2015  7:38:00 PM UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of QatarPRNetwork.com.
Previous Story : Panasonic Launches the new 4-in-1 Hand Blender MX-SS40 with ...
Next Story : SOGAL to unveil its new motorised closet door at Project Qat...
Email this article Print this article

Share this article with your friends and followers
NewsVine
Back to Section Home

Related Stories



 
 
Most Viewed Press Release posted in the last 7 days
Slay the sun-kissed girl makeup look: Your Ultimate Guide [33662-Views]
Hysek reveals iconic timepieces at Watches & Wonders 2024 [32699-Views]
Catrice Cosmetics Introduces the Clean Girl Makeup Look with New Essentials! [32494-Views]
Ogilvy Appoints Antonis Kocheilas Global Chief Transformation Officer [24385-Views]
Khabib's Official Training Gloves Will Be Sold at Tooba Charity Auction in Dubai [22966-Views]
Catrice Unveils the Spring/Summer 2024 Collection: Introducing Shine Bomb Lip Lacquer! [21892-Views]
POCO Sets New Standard with Global Launch of F-Series in Dubai [18270-Views]
Unleash Your Inner Royalty with "Call me Queen" Dramatic False Lash Effect Mascara by esse... [17925-Views]
Ground Handling Priorities: Safety, Global Standards and Sustainability [17872-Views]
Panasonic Announces FY24 Business Strategy For Sustained Growth in Middle East and Africa [14441-Views]
Packed crowds flock to Friday's races at the AlUla Camel Cup 2024 [14340-Views]
WFP News Video: WFP Warns Unprecedented Drought and Floods Causing Surge in Climate Related Hunger [12878-Views]
Air Cargo Demand Continues Strong Growth into Q2 [12239-Views]
IATA SAF Registry [10488-Views]
Hunger Hotspots Report: Famine Looms In Gaza While Risk Of Starvation Persists In Sudan, Haiti, Mali... [9236-Views]
Urgent Call To Action To Address Historic El Niño Drought In Southern Africa [9153-Views]
Mansour bin Mohammed congratulates Hamdan bin Mohammed on the Qatar-UAE Super Shield crown [4923-Views]
Visit Qatar to take centre stage at Arabian Travel Market [4847-Views]
Qatar Airways to Participate in ATM Dubai 2024 with the World's First AI Digital Human Cabin Crew, S... [4407-Views]
Pickl Invites Foodies to its First Ever Grand Opening in Doha [3255-Views]
 
RSS Facebook Twitter LinkedDin QatarPRNetwork.com on Instagram
 
Top Sections
 
Top Stories