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Shop, Save & Win Big: Mercato & Town Centre Jumeirah Elevate the Shopping Experience with PrivilegePLUS

Shop, Save & Win Big: Mercato & Town Centre Jumeirah Elevate the Shopping Experience with PrivilegePLUS

Visitors to Mercato and Town Centre Jumeirah are in for an exciting retail experience as the PrivilegePLUS loyalty program returns this year with bigger rewards, exclusive discounts, and incredible chances to win throughout the year. Designed to delight both residents and tourists, PrivilegePLUS transforms every shopping trip into a rewarding journey. Members can enjoy up to 50% instant discounts across a wide selection of participating stores, making every visit more valuable and enjoyable. Adding to the excitement, shoppers who spend AED 200 or more have the opportunity to win premium retail vouchers, lifestyle hampers, and much more. Each purchase brings customers one step closer to a range of fantastic prizes, including monthly rewards worth AED 15,000. Participants can look forward to winning vouchers and experiences from ......read full article

G-SHOCK Introduces the GA-2100K Series Inspired by the Energy of Nightlife

G-SHOCK Introduces the GA-2100K Series Inspired by the Energy of  Nightlife

CASIO G-SHOCK unveils the GA-2100K series, a bold interpretation of the iconic GA-2100 design inspired by the atmosphere of music-driven nightlife and the vibrant pulse of late-night culture. The series captures the shadowy thrill of nightclubs and music festivals, where laser lights cut through the rhythm of midnight sound. At the heart of the design is a newly developed surface finish on the dial, delivering a clean and modern look that enhances the streamlined silhouette of the GA-2100. A glossy finish and rich color scheme create a striking visual depth reminiscent of piano black, giving the watch a sleek and sophisticated presence. The design further comes to life through layered textures and vibrant accents inspired by the late-night music scene. Neon-colored highlights sparkle like laser lights, while translucent matte ......read full article

Celebrate Eid Al Fitr with shopping, cash rewards, and family fun at Mercato & Town Centre Jumeirah!

Celebrate Eid Al Fitr with shopping, cash rewards, and family fun at Mercato & Town Centre Jumeirah!

This Eid Al Fitr, Mercato and Town Centre Jumeirah invite residents and visitors to celebrate the festive season with exciting shopping rewards, vibrant entertainment, and memorable family experiences from 12 to 18 March 2026. Bringing the spirit of Eid to life, both malls will offer shoppers the opportunity to win AED 5,000 every day. Visitors who spend AED 200 or more at Mercato or Town Centre Jumeirah can simply scan their PrivilegePLUS app to enter the daily draw and stand a chance to walk away with fantastic cash prizes. Adding to the festive atmosphere, Mercato Mall will transform into a lively hub of Eid celebrations, featuring daily family entertainment, captivating live performances, and engaging experiences designed for visitors of all ages. Families can enjoy joyful moments together while soaking in the cheerful Eid ......read full article

G-SHOCK Introduces the GA-2100K Series Inspired by the Energy of Nightlife

G-SHOCK Introduces the GA-2100K Series Inspired by the Energy of Nightlife

CASIO G-SHOCK unveils the GA-2100K series, a bold interpretation of the iconic GA-2100 design inspired by the atmosphere of music-driven nightlife and the vibrant pulse of late-night culture. The series captures the shadowy thrill of nightclubs and music festivals, where laser lights cut through the rhythm of midnight sound. At the heart of the design is a newly developed surface finish on the dial, delivering a clean and modern look that enhances the streamlined silhouette of the GA-2100. A glossy finish and rich color scheme create a striking visual depth reminiscent of piano black, giving the watch a sleek and sophisticated presence. The design further comes to life through layered textures and vibrant accents inspired by the late-night music scene. Neon-colored highlights sparkle like laser lights, while translucent matte ......read full article

Casio Releases MR-G Featuring Traditional Japanese Hanada-iro Blue

Casio Releases MR-G Featuring Traditional Japanese Hanada-iro Blue

Dimensional Latticework Dial Inspired by the Traditional Kigumi Woodwork Technique Dubai, March 02, 2026 — Casio Computer Co., Ltd. has released a new MR-G timepiece, adding to the flagship line of the G-SHOCK brand of shock-resistant watches. The new MRG-B2100D features a three-dimensional latticework dial inspired by the functional beauty of kigumi,*1 the traditional Japanese art of woodwork joinery, adorned with hanada-iro, a stately blue color. * Kigumi is a traditional Japanese construction method and woodworking technique used for wooden joinery without the use of nails or other metal fittings. Driven by its Purpose — “Through the power to put wonder at hand, bring new levels of joy to lives one by one” — Casio continues to create new value the world has never seen before. As the G-SHOCK ......read full article

Oris Presents a Curated Selection of Watches for Ramadan and Eid Gifting

Oris Presents a Curated Selection of Watches for Ramadan and Eid Gifting

Dubai, UAE – February 2026: As Ramadan invites reflection, gratitude and togetherness, and Eid celebrates generosity and appreciation, Oris presents a curated selection of exceptional timepieces perfect for gifting. Each timepiece embodies craftsmanship, legacy, and the timeless value of gifting, meaningfully. Big Crown x Cervo Volante 75th Anniversary Edition Marking the 75th anniversary of Ahmed Seddiqi, this exclusive Oris edition celebrates a long-standing UAE partnership. Limited to 25 pieces, the 38 mm stainless steel watch features a sand-coloured fumé dial, Pointer Date, domed sapphire crystal, and a leather strap, blending desert-inspired vintage design with Oris’s aviation heritage. ProPilot Desert Edition Inspired by the desert’s textures and hues, the 41 mm ProPilot Desert ......read full article

Casio to Release Full-Metal G-SHOCK with MIP LCD for Enhanced Readability

Casio to Release Full-Metal G-SHOCK  with MIP LCD for Enhanced Readability

New Exterior Design Co-Created by Human Designers and AI Dubai, February 23, 2026 — Casio Computer Co., Ltd. has released the GMW-BZ5000, a new full-metal addition to the G-SHOCK 5000 line, which carries on the iconic form of the very first G-SHOCK. This new shock-resistant watch adopts a high definition, high contrast, memory-in-pixel (MIP) LCD with a wide viewing angle. Guided by the Casio Purpose — “Through the power to put wonder at hand, bring new levels of joy to lives one by one” — the company has brought the world products that challenge conventional thinking. G-SHOCK timepieces embody the concept of toughness and continue to deliver wonder to people with ever-evolving structures, functions, and materials. The new GMW-BZ5000 is the first full-metal G-SHOCK to feature an MIP LCD, for a ......read full article

From Doha to Art Basel Hong Kong… Sadu Makes Its Presence Felt on One of the World's Premier Art Platforms, Signed by Catherine Karam

From Doha to Art Basel Hong Kong… Sadu Makes Its Presence Felt on One of the World's Premier Art Platforms, Signed by Catherine Karam

In a striking artistic achievement, Qatari Sadu is marking its presence on one of the most important global art platforms through the works of Lebanese artist Catherine Karam, who is based in Doha, as part of the Hong Kong Art Week events. On the occasion of Hong Kong Art Week, ArtBridger presents its group exhibition “What Takes Shape,” curated by art curator Randa Sadaka, on March 20, 2026, featuring a select group of artists. Leading the participation is Karam, who presents works inspired by the heritage of the Gulf, specifically the art of Sadu, through a contemporary vision that journeys from Doha to the world. Sadu… From Qatari Memory to Global Platforms The significance of this participation resonates locally by shining a spotlight on the use of Sadu, one of the most prominent symbols of heritage in ......read full article

Fifty One East Celebrates the 6th Edition of its Annual Jalabiyas & Kaftans Private Exhibition.

Fifty One East Celebrates the 6th Edition of its Annual Jalabiyas & Kaftans Private Exhibition.

Showcasing local and regional talents in a celebration of tradition, craftsmanship, and contemporary design Doha, Qatar - February 17, 2026: Fifty One East, Qatar's favorite department store, has officially launched the 6th edition of its annual Jalabiyas & Kaftans Private Exhibition, displaying the latest collections by prominent local and regional designers. The opening, hosted on Level 1 of Fifty One East at Lagoona Mall, welcomed distinguished guests, participating designers and media partners to celebrate creativity, craftsmanship, and cultural heritage in an artistically inspiring setting. This year's edition brings together 30 designers from Qatar, Saudi Arabia, Tunisia, Jordan, Lebanon, India, and the UK. The curated list of participants includes: Triples Petite, Shop by Rola, Hoda Absi, Pearls ......read full article

Make This Ramadan Special: Help Families in Need with Mercato & Emirates Red Crescent

Make This Ramadan Special: Help Families in Need with Mercato & Emirates Red Crescent

This Ramadan, Mercato Shopping Mall welcomes the community to embrace the spirit of generosity, compassion, and togetherness through a heartwarming programme of charitable giving and family-friendly experiences. In collaboration with Emirates Red Crescent, Mercato is hosting a special Ramadan donation drive dedicated to supporting families in need. Visitors are encouraged to contribute essential items such as clothing, toys, books, and non-perishable food — simple acts of kindness that create meaningful impact. Enhancing the festive atmosphere, the mall will offer a rich calendar of engaging experiences for families and children. Guests can enjoy the enchanting Flying Carpet of Kindness show, interactive creative workshops for kids, traditional Arabic calligraphy experiences, and special iftar moments featuring the ......read full article

Cartier Unveils Its High Jewelry Exhibition “En Équilibre” In Dubai

Cartier Unveils Its High Jewelry Exhibition “En Équilibre” In Dubai

Dubai, February 10th - Cartier is pleased to unveil En Équilibre High Jewelry exhibition in Dubai, presented within the serene setting of Keturah Park. The collection reveals the Maison’s latest creations, celebrating creativity, craftsmanship, and savoir-faire. The En Équilibre collection draws inspiration from a world where beauty is both simple and bold, and where the interplay of opposites results in seamless balance. Through its creations, Cartier embraces contrasts – from simplicity to grandeur, symmetry to asymmetry – in a pursuit of perfect harmony. Throughout the exhibition, guests will discover Cartier’s High Jewelry creations through a narrative structured around three universes, each reflecting a dimension of balance and creative expression. The journey begins with harmony ......read full article

Casio to Release G-SHOCK with Minimalist Metal Design and Even Better Fit

Casio to Release G-SHOCK with  Minimalist Metal Design and Even Better Fit

Reconstructed Shock-Resistant Structure and Streamlined Exterior Dubai, UAE — Casio Computer Co., Ltd. has announced the new addition to the G-STEEL line of G-SHOCK brand of shock-resistant watches, which combines signature toughness with a sleek metal exterior. The new GST-B1000D features a minimalist design with an enhanced fit. Guided by the Casio Purpose  “Through the power to put wonder at hand, bring new levels of joy to lives one by one”  the company continues to bring unprecedented value to the world. Born from a developer’s passion to create a watch that would not break, G-SHOCK timepieces bring wonder and inspire people with their tough structure and advanced functionality. The new GST-B1000D is a shock-resistant watch with a contemporary minimalist design that expresses the beauty of ......read full article

SANAD - DOHA and Doha Design District Celebrate Art, Culture and Design with the Opening of "Between the Majlis and the Gallery"

SANAD - DOHA and Doha Design District Celebrate Art, Culture and Design with the Opening of "Between the Majlis and the Gallery"

Doha, Qatar – 3 February 2026: SANAD - DOHA, in collaboration with Doha Design District (DDD), opened the art exhibition 'Between the Majlis and the Gallery', marking two years since the founding of SANAD - DOHA and reaffirming the shared vision of both entities to position Doha as a vibrant hub for art, culture, and design. Held at SANAD - DOHA in Doha Design District at Msheireb Downtown Doha, the private evening brought together VIPs, dignitaries, members of the creative community, and key stakeholders, offering an immersive cultural experience that bridges tradition and contemporary artistic expression. The exhibition features works by 15 artists across three participating galleries, creating a dynamic dialogue between the intimacy of the Majlis and the formal setting of the gallery. Through this ......read full article

Azza Fahmy Jewellery Partners with Fifty One East to Unveil an Immersive Experience in Doha

Azza Fahmy Jewellery Partners with Fifty One East to Unveil an Immersive Experience in Doha

Doha, Qatar – Feb 3, 2026: Azza Fahmy Jewellery, in partnership with Fifty One East, Qatar's favorite department store, unveiled a unique immersive experience in Katara Cultural Village, Doha, offering guests an intimate journey into the world of one of the Middle East's most celebrated jewellery houses. Designed as a multi-sensory exploration of heritage, craftsmanship, and contemporary design, the experience brings Azza Fahmy Jewellery's rich narrative to life, reflecting the brand's enduring legacy and creative spirit. The experience was officially launched during a special event at Katara Hills Doha, LXR Hotels & Resorts, attended by senior officials from both entities, in addition to key media partners. Following the launch, the experience opened to the public across two days, inviting visitors to ......read full article

Sony Reimagines Competitive Play with Another Successful Edition of the INZONE Gaming Tournament in Qatar

Sony Reimagines Competitive Play with Another Successful Edition of the INZONE Gaming Tournament in Qatar

The event drew gamers from the region for an immersive showcase of Sony's newly launched gaming peripherals, providing a seamless experience of its cutting-edge gaming ecosystem. Doha-Qatar January 20,2026 Sony Middle East and Africa, represented in Qatar by Modern Home, has concluded another engaging and highly successful edition of the INZONE gaming tournament at Store974 in Qatar, held end of last year. The event brought together gaming enthusiasts from across the region for three days of competitive play, community engagement, and a hands-on showcase of Sony's latest advancements in gaming technology. The tournament further advanced Sony's continued mission to elevate Qatar's gaming culture by offering players and fans an immersive, hands-on experience. This year's edition also highlighted Sony's ......read full article

Casio And G-Shock Unveils Special “Stranger Things” Collaboration Watches

Casio And G-Shock Unveils Special “Stranger Things” Collaboration Watches

Celebrating the Arrival of Stranger Things Season 5 with Exclusive Limited-Edition Timepieces Casio Middle East and Africa is thrilled to announce the availability of a brand-new limited-edition collaboration with the globally acclaimed Netflix series “Stranger Things.” This marks the second special partnership between CASIO and the hit supernatural mystery franchise, arriving just in time to celebrate the release of Season 5, the final chapter of the series. The collection features two uniquely designed models — DW-5600STT-1 and AQ-800EST-1A — both drawing creative inspiration from the parallel worlds central to Stranger Things, including the dark and enigmatic “Upside Down.” Distinctive Design Details DW-5600STT-1: Based on the classic DW-5600 series, this model incorporates iconic ......read full article

Van Cleef & Arpels Unveils the New Zodiaque Collection

Van Cleef & Arpels Unveils the New Zodiaque Collection

Enthralled by the celestial vault, Van Cleef and Arpels has dreamed of capturing the poetry of stars. Since the 1950s, creations inspired by the signs of the Zodiac have reflected the symbolism of constellations. Today, the Maison continues this tradition with new interpretations of its medals, in white gold and on bracelets. Expanding the wearing possibilities, these pieces are imbued with the story of their wearer. In 2021, Van Cleef and Arpels presented twelve creations echoing the first yellow gold medals that appeared in its collections in the 1950s. This heritage inspired a new ensemble with a personal touch. Twelve bracelets recall the charm jewelry the Maison has crafted throughout its history. The medals are revisited in sizes adapted to the wrist, 16 mm in diameter, and suspended from the chain thanks to a jump ring. They ......read full article

DSF 2026 Brings Circus Thrills, Magical Moments and Big Wins to Mercato!

DSF 2026 Brings Circus Thrills, Magical Moments and Big Wins to Mercato!

The festive spirit is in full swing at Mercato and Town Centre Jumeirah as Dubai Shopping Festival (DSF) 2026 delivers an exciting mix of world-class entertainment, unbeatable shopping offers, and rewarding experiences for visitors of all ages. Running until 1 February, Mercato is buzzing with energy, bringing families and shoppers together for unforgettable DSF moments. Taking centre stage is a spectacular entertainment lineup at Mercato, featuring the Rolling Gravity Circus—a modern acrobatic balance show on wheels that leaves audiences in awe. Adding to the excitement is the lively Jay Magic Comedy Show, captivating visitors with enchanting illusions and laugh-out-loud performances. Creative workshops for children, along with roaming performers, further enhance the festive atmosphere, ensuring daily doses of breathtaking ......read full article

Bang & olufsen turns 100 the next century of beautiful sound begins today

Bang & olufsen turns 100 the next century of beautiful sound begins today

Doha – Qatar December 22,2025 Danish audio brand Bang & Olufsen, represented by Modern Home in Qatar, marks a historic milestone: 100 years of shaping the way that the world experiences sound. This centennial moment is not a retrospective, but a bold step forward – reaffirming the brand’s founding belief that when technology meets artistry, something truly extraordinary happens. As the brand enters its next century, it continues to craft timeless experiences that unite innovation, masterful craftsmanship, and enduring product longevity. “In 1925, when Peter Bang and Svend Olufsen founded this company, they weren’t simply building technology - they were guided by “a never failing will to create only the best… persistently to find new ways.” Today, a century on, that same ......read full article

Mercato Unveils its Winter Spectacular: A Magical Festive Season!

Mercato Unveils its Winter Spectacular: A Magical Festive Season!

Mercato is welcoming visitors into a world of festive wonder with the launch of its highly anticipated Winter Spectacular, running from 11–25 December 2025. This year’s celebration transforms the mall into a charming Italian-inspired winter village, glowing with twinkling lights, joyful performances, and magical moments for the entire family. With enchanting décor, heartwarming entertainment, creative festive workshops, and delightful meet-and-greet experiences, Mercato promises an unforgettable holiday season for both residents and tourists. Guests can immerse themselves in daily celebrations (excluding Mondays, Tuesdays, and 24 December) from 4:00 PM to 8:15 PM, where a vibrant line-up of festive entertainment awaits. The programme features the captivating Snowfall for Santa main show, a breathtaking live performance ......read full article

G-SHOCK Returns to Sole DXB 2025 with a Fresh Lineup and Limited Releases

G-SHOCK Returns to Sole DXB 2025 with a Fresh Lineup and Limited Releases

Dubai, UAE – December 08, 2024: CASIO Middle East and Africa proudly announces the return of G-SHOCK to Sole DXB 2025, the region’s leading festival for contemporary culture, bringing together fashion, art, music and design, taking place from 12th – 14th  December 2025 at Dubai Design District (d3). This year, G-SHOCK elevates its presence with an immersive booth designed to engage, inspire, and connect with the region’s vibrant creative community. Festival attendees will be the first in the Middle East to explore G-SHOCK’s newest releases, including a limited-edition Sole DXB collaboration model featuring the festival’s signature logo—available exclusively during the event in limited quantities. In addition, G-SHOCK will spotlight its globally celebrated NIGO collaboration, showcasing ......read full article

Town Centre Jumeirah Unveils “Magical Moments” A Three-Day Festive Celebration | 5–7 December 2025

Town Centre Jumeirah Unveils “Magical Moments” A Three-Day Festive Celebration | 5–7 December 2025

Town Centre Jumeirah is set to transform into a winter wonderland this December with the launch of “Magical Moments”, a joyful three-day celebration bringing families together for a festive experience filled with wonder, creativity, and holiday cheer. From 5–7 December, visitors can immerse themselves in the spirit of the season as roaming elves and Santa Claus fill the mall with lively entertainment, laughter, and delightful photo opportunities. Guests can indulge in classic holiday treats—including cotton candy, popcorn, and warm hot cocoa—adding the perfect sweet touch to every visit. Young visitors will enjoy a colourful line-up of winter-themed workshops, festive arts and crafts, and fun face painting designed to spark imagination and creativity. Families can also look forward to captivating ......read full article

CASIO introduces a new limited edition Hammered heritage model, the New MRG-B5000HT — A Masterpiece of Japanese Craftsmanship

CASIO introduces a new limited edition Hammered heritage model, the New MRG-B5000HT — A Masterpiece of Japanese Craftsmanship

Dubai, UAE — November 2025: CASIO Middle East & Africa proudly announces the launch of the MR-G B5000HT, a new addition to the prestigious G-SHOCK MR-G collection — the brand’s pinnacle line that unites traditional Japanese craftsmanship with cutting-edge innovation. This limited-edition masterpiece, inspired by the first G-SHOCK design, is released alongside the signature MRG-B5000, further enriching the MR-G lineup for collectors and connoisseurs across the region. A Heritage Reimagined — The MRG-B5000HT Limited to only 500 pieces worldwide, each with a serial number. The MR-G B5000HT pays tribute to the original G-SHOCK with an extraordinary expression of detail. Its bezel and bracelet are meticulously hand-hammered using the traditional “Tsuiki” technique by Japanese master craftsman ......read full article

Celebrate the 54th UAE National Day with Cultural Entertainment, Family Fun & Unbeatable Shopping Offers at Mercato and Town Centre Jumeirah

Celebrate the 54th UAE National Day with Cultural Entertainment, Family Fun & Unbeatable Shopping Offers at Mercato and Town Centre Jumeirah

Mercato and Town Centre Jumeirah are set to celebrate the 54th UAE National Day with an uplifting line-up of cultural entertainment, family activities, and exceptional shopping offers, creating a memorable long weekend for residents, tourists, and the wider community. Celebrate the 54th UAE National Day at Mercato, where culture, family fun, and national pride come together for an unforgettable long weekend. From 1–3 December, Mercato will be adorned with vibrant National Day décor inspired by the iconic colours of the UAE flag, offering a warm and inviting atmosphere for all visitors. Guests can look forward to a rich programme of authentic cultural experiences, including traditional Al Ayala dance performances, intricate henna art, and the opportunity to take photographs with majestic falcons. Children will be treated to ......read full article

A Bold Step into Contemporary Men's Elegance – BORIS BECKER Opens Its New Store at Mercato Mall

A Bold Step into Contemporary Men's Elegance – BORIS BECKER Opens Its New Store at Mercato Mall

The German fashion house BORIS BECKER has officially opened its latest store at Mercato Mall, Jumeirah, introducing a new destination for men who value timeless sophistication, modern comfort, and effortless style. This new flagship location captures the brand's essence—a seamless blend of European craftsmanship and contemporary edge. The space exudes minimalist luxury, where every detail, from the sleek architecture to the refined finishing, reflects BORIS BECKER's commitment to understated elegance. To celebrate the opening, the brand unveiled its Winter 2025 Collection, featuring a curated selection of tailored jackets, refined knitwear, versatile trousers, sleek shoes, and statement accessories. Each piece is crafted for the modern gentleman—whether he's closing a deal, attending a formal ......read full article

CASIO G-SHOCK Expands Its Premium Lineup with Two New Flagship Releases — MTG-B4000 and GBM-2100A

CASIO G-SHOCK Expands Its Premium Lineup with Two New Flagship Releases — MTG-B4000 and GBM-2100A

Dubai, UAE — October 28, 2025: CASIO Middle East & Africa proudly announces the regional launch of two new G-SHOCK models that redefine sophistication and toughness — the MTG-B4000 Carbon-Hybrid and the GBM-2100A G-STEEL Series. Both embody the brand’s continuous pursuit of innovation, durability, and bold design. MTG-B4000 — The Carbon-Hybrid Masterpiece A fusion of cutting-edge materials and refined aesthetics, the new MTG-B4000 represents the next evolution in G-SHOCK’s premium MT-G collection. Crafted with a Carbon-Hybrid Frame, the model integrates laminated carbon and glass-fibre sheets, resulting in exceptional strength and lightness. Each surface showcases polished metal and exposed carbon layers, giving the watch a powerful yet refined character. Designed through collaboration between ......read full article

Lagoona Mall Announces the Fourth Edition of its Watches & Jewellery Week

Lagoona Mall Announces the Fourth Edition of its Watches & Jewellery Week

Doha, Qatar – October 26, 2025: Lagoona Mall proudly announces the return of its highly anticipated Watches & Jewellery Week, taking place from October 29 to November 2 on Level 1, facing Fifty One East. Now in its fourth edition, this annual showcase has become a destination of excellence for watch collectors, jewellery connoisseurs, and luxury enthusiasts, bringing together artistry, heritage, and innovation under one roof. Curated in collaboration with leading international brands, Lagoona Mall Watches & Jewellery Week 2025 reaffirms the mall’s position as a pioneer in Qatar’s luxury retail landscape. The event promises an immersive experience featuring exclusive previews, interactive activations, and a journey through the finest expressions of time and adornment. A Symphony of Elegance and ......read full article

Maison Korloff debuts exclusively at Fifty One East, bringing Parisian elegance to Qatar

Maison Korloff debuts exclusively at Fifty One East, bringing Parisian elegance to Qatar

Doha, Qatar – October 21, 2025: The French fine jewellery Maison Korloff, a symbol of audacity and creativity since 1978, has officially arrived in Qatar, marking a significant new chapter in its storied legacy. In an exclusive partnership with Fifty One East, Qatar’s favorite department store, Korloff unveils its first corner in the country at Lagoona Mall, immersing visitors in a world of Parisian elegance, bold creativity, and exquisite craftsmanship. The brand will also be showcased at Fifty One East Watches and Jewellery store at Doha Festival City, further expanding its presence in the market. A Legendary Name in French Luxury Founded in 1978 by Daniel Paillasseur, Korloff draws its name and spirit from the legendary 88-carat Black Korloff diamond, a gem said to bring good fortune and prosperity. This ......read full article

Town Centre Jumeirah Invites Families to a Spooktacular Halloween Celebration!

Town Centre Jumeirah Invites Families to a Spooktacular Halloween Celebration!

24–25 October | 3:30 PM – 7:00 PM Get ready for a frightfully fun weekend as Town Centre Jumeirah transforms into a Halloween wonderland on 24–25 October, offering two days of free family entertainment filled with laughter, excitement, and spooky surprises for all ages! Visitors are invited to dress in their favorite costumes and take part in a thrilling line-up of activities, from live shows and games to trick-or-treating adventures throughout the mall. The event promises a magical mix of fun and fantasy, where little ghosts and goblins can dance with Dracula, meet enchanting Halloween characters, and enjoy a day packed with treats, creativity, and laughter. Ongoing Activities (3:30 PM – 6:30 PM): • Face Painting • Kids’ ......read full article

G-SHOCK Launches Special “Pink Ribbon 2025” Edition in UAE to Support Breast Cancer Awareness

G-SHOCK Launches Special “Pink Ribbon 2025” Edition in UAE to Support Breast Cancer Awareness

Dubai, UAE — October 21, 2025: CASIO Middle East & Africa is proud to introduce the G-SHOCK Women Pink Ribbon 2025 edition, a meaningful timepiece dedicated to raising awareness about breast cancer and reinforcing the importance of early detection, diagnosis, and treatment. This special model, GMA-S145PK-4A, represents G-SHOCK’s ongoing commitment to the Pink Ribbon campaign and aligns with “Pink October” activities globally. The GMA-S145PK-4A features feminine yet bold design cues with a pink colour scheme and details matching the iconic Pink Ribbon emblem. In support of breast cancer research, Casio remains committed to supporting the Pink Ribbon campaign worldwide through donations and event activities, as part of its ongoing efforts to help build a world where everyone can live with health and ......read full article

Mercato And Town Centre Jumeirah Celebrate PrivilegePLUS Loyalty Program Lucky Winners and Unveil the Next Big Prize Draw!

Mercato And Town Centre Jumeirah Celebrate PrivilegePLUS Loyalty Program Lucky Winners and Unveil the Next Big Prize Draw!

Shopping at Mercato and Town Centre Jumeirah just got even more rewarding! The excitement around the PrivilegePLUS loyalty program continues to grow as members turn their everyday shopping into extraordinary experiences — with instant discounts, exclusive benefits, and a chance to win incredible prizes every month. The Save & Win monthly draws have already crowned several lucky shoppers: Mr. Jimmy Gonzalez – July Winner Ms. Khulood Alzarooni – August Winner Ms. Mahshid Abedi – September Winner Each winner walked away with AED 15,000 worth of prizes, and the rewards are only getting bigger! Adding to the thrill, PrivilegePLUS proudly announced its first Grand Draw winner, Ms. Sawsan Taymoor, who won a Liali ......read full article

Cartier and love: a love story without limits

Cartier and love: a love story without limits

With its shape, clasp and screw motif, Cartier revolutionised jewellery for lovers by creating the LOVE bracelet in New York in 1969. A reflection of an era, it embraced a new freedom in love, sealed with a screwdriver. With the LOVE bracelet, falling in love became a radical adventure, an incentive to take up the challenges of love. The cultural impact of this vision of love is carried on by LOVE Unlimited, the latest creation in the LOVE collection. This fully flexible bracelet wraps around the body like a love connection that can be attached to another bracelet, in pairs or infinitely, for a limitless love. Ergonomic, elegant and intensely precious, the LOVE Unlimited bracelet has all the appeal of jewellery. A true feat of innovation, from the first design to its final production this flexible, second-skin version took more ......read full article

Casio Releases EDIFICE Featuring Forged Carbon

Casio Releases EDIFICE Featuring Forged Carbon

With First Ever Mechanical Movement in a Casio Timepiece DUBAI, September 29, 2025 — Casio Computer Co., Ltd. announced that the latest addition to the EDIFICE line of timepieces based on the brand concept of “Speed & Intelligence” is availale in the UAE The new EFK-100CD is a mechanical watch that, for the first time in the EDIFICE line, incorporates forged carbon — a material renowned for its strength and lightweight properties. Driven by its Purpose — “Through the power to put wonder at hand, bring new levels of joy to lives one by one” — Casio continues to bring unprecedented new value to the world. EDIFICE, a brand inspired by the world of motorsports, keeps delivering wonder and joy to customers through its bold designs and distinctive style, incorporating carbon fiber and ......read full article

G-SHOCK Launches the MRG-B2000BG-3A: A Bold Fusion of Premium Craftsmanship and Japanese Tradition

G-SHOCK Launches the MRG-B2000BG-3A: A Bold Fusion of Premium Craftsmanship and Japanese Tradition

Dubai, UAE — September 23, 2025: G-SHOCK, the brand that continues to set the standard in durable luxury timepieces, proudly unveils the MRG-B2000BG-3A, a striking new model in its flagship MR-G series. Designed and crafted in Japan, this premium analog watch blends cutting-edge technology with refined artistry, inspired by the deep green hue that iron takes on when heated to make traditional Japanese armor and helmets. The MRG-B2000BG-3A features a distinctive kurogane-iro (deep green) color scheme, traditionally associated with Japanese ironwork. This rich tone is combined with gold accents, creating a bold, dignified aesthetic. The watch’s multi-component bezel and band are treated with deep-layer hardening and DLC coating, ensuring both exceptional durability and an elevated finish. Built to perform as impressively ......read full article

CASIO Middle East & Africa Unveils Growth Strategy and New Product Milestones

CASIO Middle East & Africa Unveils Growth Strategy and New Product Milestones

Dubai, UAE – September 15, 2025: CASIO Middle East and Africa has announced a refreshed regional strategy alongside major product innovations, underscoring the company’s ambition to deepen its relevance with younger consumers while expanding into new watchmaking segments. At the centre of CASIO’s strategy is a drive to engage Gen Z through cultural partnerships and collaborations with global creative leaders. A key highlight is the brand’s partnership with NIGO®, Artistic Director of KENZO and founder of HUMAN MADE, who has reimagined four of CASIO’s most iconic G-SHOCK models—the DW-5000, DW-6900, GA-2100, and GA-110—into original animated characters. The collaboration blends heritage with contemporary streetwear sensibilities, marking a bold step in extending the G-SHOCK brand into ......read full article

Majid Al Futtaim Unveils Unmissable Back to School Deals Across the UAE, Oman, Kuwait, and Qatar

Majid Al Futtaim Unveils Unmissable Back to School Deals  Across the UAE, Oman, Kuwait, and Qatar

VOX Cinemas: Buy 3 Tickets for the Price of 2 on Premier, KIDS, and Standard Experiences Ski Dubai: Back to School Pass with Snow Park and Doritos Snack Combo Snow Abu Dhabi: Back to School Pass with Snow Park, Kid’s Village, and Daily Prizes Magic Planet: All-New Game Points System Dubai, United Arab Emirates, 04 September: Celebrate Back to School season with endless entertainment on the big screen and beyond, as VOX Cinemas, Ski Dubai, Snow Abu Dhabi and Magic Planet unveil unmissable deals throughout September. Movie lovers can enjoy more for less with VOX Cinemas’ 2+1 offer on Premier, KIDS, and Standard experiences, while thrill-seekers can hit the slopes with Ski Dubai’s Back to School Pass, which includes Snow Park access and a Doritos snack combo. Over in the Capital, Snow Abu Dhabi ......read full article

Tag heuer tackles avant-garde horizons, from carbon revolutions to lunar rhythms

Tag heuer tackles avant-garde horizons, from carbon revolutions to lunar rhythms

4 SEPTEMBER 2025 TAG Heuer marks its debut at Geneva Watch Days 2025 with a powerful and diverse showcase, reflecting the full depth of its creative and technical ambition. Across standout releases, the brand explores radically different watchmaking frontiers, united by one shared vision: pushing the limits of what is possible in design, engineering and storytelling. At the heart of this year's watch fair is the launch of the TAG Heuer TH-Carbonspring, a major innovation in watchmaking technology. Alongside it, the new TAG Heuer Carrera Astronomer reimagines the moonphase complication in a unique and precise interpretation. THINKING WATCH-MAKING IN THE 21ST CENTURY Introducing the TH-Carbonspring oscillator, a groundbreaking innovation that will shape the future of mechanical watchmaking, premiered in the TAG Heuer Carrera and ......read full article

Pentagoni: Where Architectural Mastery Meets High Jewelry Design

Pentagoni: Where Architectural Mastery Meets High Jewelry Design

Pomellato unveils Pentagoni, a groundbreaking High Jewelry collection that heralds a new era of creative audacity. Drawing inspiration from geometry, this collection reinterprets the pentagon shape through a contemporary lens, enriching each piece with white and brown diamonds. The dynamic composition of pentagon shapes creates a sense of movement, bringing each creation to life. The collection’s powerful aesthetic represents a masterfulfusion of Pomellato’s signature boldness with sophisticated diamond setting techniques, elevating geometric forms into modern sculptural masterpieces. A Celebration of Craftsmanship Pentagoni’s rose gold framework is a tribute to Pomellato’s goldsmithingheritage. The design reimagines geometric principles through pentagons of varying scales, each set at different angles to ......read full article

Birth of Original G-SHOCK Characters Designed by NIGO®

Birth of Original G-SHOCK Characters Designed by NIGO®

Four Iconic Brand Models Serve as Design Motifs Dubai, UAE – August 25, 2025: CASIO Computer Co., Ltd. is excited to announce the launch of a new project in collaboration with globally renowned creator NIGO®, centred around the shock-resistant watch brand G- SHOCK. The original characters designed by NIGO® will embody the enduring spirit of G- SHOCK since its inception and will be featured across various global content initiatives going forward. The characters are inspired by four signature G-SHOCK models—DW-5000 with its iconic square design, DW-6900 featuring three circular digital displays, GA-2100 with an octagonal bezel, and GA-110 boasting a large, dimensional case—and showcase unique colouring and design elements that only NIGO®, with his deep connection to diverse cultures over many years, ......read full article

Little People, Big Dreams – Mercato Mall Brings Back-to-School Fun to Life!

Little People, Big Dreams – Mercato Mall Brings Back-to-School Fun to Life!

From 20 to 31 August, young learners and their families can enjoy an action-packed lineup of interactive shows, creative workshops, and inspiring educational activities – all designed to spark curiosity and prepare kids for an amazing school year ahead. Under the uplifting theme “Little People, Big Dreams,” Mercato Mall proves that school preparation can be both fun and inspiring. Kids will be amazed by fascinating science shows, explore the wonders of technology through robotics and coding workshops, and experiment in math and engineering labs led by top STEM educators. In addition to these enriching activities, families can take advantage of exclusive back-to-school discounts and offers at Mercato. From school supplies to cutting-edge tech and trendy fashion, Mercato Mall is the ultimate one-stop shop to start ......read full article

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