The Middle East's leading immersive wellness destination takes the next step in sustainability, embracing the future of eco-conscious wellbeing.
Al Ruwais, Qatar, May 26 2025: Zulal Wellness Resort by Chiva-Som, the region's largest and most immersive destination for holistic health and wellbeing, is proud to announce the rollout of a resort-wide paperless initiative, as part of its long standing sustainability commitment.
Under the leadership of the resort's visionary General Manager, Mr. Ammar Samad, Zulal Wellness Resort continues to innovate at the forefront of luxury wellness. By integrating meaningful environmental practices into the guest journey, going paperless is the latest step in the resort's broader mission to reduce its ecological footprint, while maintaining the world-class service and personalisation for which Zulal Wellness Resort is renowned.
From digital check-ins and e-menus to app-based activity schedules and wellness programming, guests will now enjoy a seamless and sustainable stay that has been further enhanced by innovative technology. The transition to paperless operations will significantly reduce paper consumption and reinforce the resort's commitment to environmental responsibility.
'We believe that true wellness extends beyond the individual and to the world around us,' commented Mr. Ammar Samad. 'Our paperless initiative reflects our dedication to preserving the environment, while also continuing to provide our guests with exceptional, future-focused and best in class wellness hospitality. Sustainability is not a trend for us, it is a core pillar of our philosophy and purpose.'
This latest initiative aligns Zulal Wellness Resort's broader sustainability strategy. The resort is already proudly plastic-free, LEED-certified, and a recognised Travel Life member. Operationally, Zulal follows minimum food waste protocols, utilizes solar energy and is designed for low utility consumption, including careful water management.
Through its community-led environmental programmes, the resort also actively engages in mangrove planting with children, offering an immersive experience that blends family wellness with environmental stewardship. This hands-on initiative not only educates younger guests on the importance of preserving natural ecosystems but also fosters a deeper connection between wellness, nature and future generations.
This comprehensive approach to eco-conscious hospitality complements Zulal Wellness Resort's ethos of promoting mindful and natural living through Traditional Arabic and Islamic Medicine (TAIM), alongside the use of locally sourced ingredients and environmentally responsible design and operations.
Commitment to long-term ecological stewardship means that the resort once again sets a new standard for sustainable luxury in the region.
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