Doha, Qatar – June 4, 2025 – Place Vendôme, Qatar's luxury shopping, lifestyle, and entertainment destination in the heart of Qatar, is thrilled to announce the launch of its highly anticipated 'Summer of Joy' campaign, transforming the mall into the ultimate summer hotspot from today through to September. This vibrant campaign promises an unforgettable season packed with spectacular sales, thrilling rewards, and immersive family entertainment.

Kicking off the 'Summer of Joy' campaign from now to June 28, shoppers can win big by entering the Spend & Win Campaign, where shoppers who spend 300 QAR or more can win up to 1Million Avios! Entrants can win by entering the weekly draw of 100,000 Avios and via two grand prizes of 300,000 Avios. This strategic partnership with Qatar Airways Privilege Club offers shoppers the ability to win and spend Avios on flights, shopping, dining, hotel stays, car rentals and more, rewarding loyal customers and travel enthusiasts alike by elevating lifestyles.

Families are also invited to join the action-packed Sonic the Hedgehog experience from June 5 to June 14. Celebrating Eid Al Adha, visitors can enjoy live stage shows, interactive activity zones, obstacle courses, AR and console games, educational play corners, photo zones and exclusive meet-and-greet opportunities with Sonic himself!

Moreover, as the summer season winds down, Place Vendôme will support families with a special Back-to-School promotion, running from August 15 to September 6.

Carole Sabbagha, Mall Manager, Place Vendôme comments: 'The Summer of Joy' campaign is transforming the mall into a vibrant hub of excitement creating a season of purpose and joy all summer-long, bursting with highlights designed to sustain interest. The campaign supports tenants, rewards customers, and reinforces Place Vendôme's role as a cultural and commercial anchor in Qatar. By integrating high-visibility CSR initiatives and strategic partnerships, we are proud the campaign will not only boost retail activity but also create lasting goodwill in the community.'

Sanjay Mehta, Group Marketing Director at United Developers: 'We are proud to offer our visitors and shoppers a season filled with exclusive sales, unforgettable experiences, and meaningful community initiatives. From our million Avios Bonanza giveaway to the Sonic the

Hedgehog celebration and Back to School rewards, Place Vendôme is the place to make joyful memories all summer long.'

Shoppers have already enjoyed as part of the 'Summer of Joy' campaign an Exclusive Super Sale that kicked off the season of festivities by offering unbeatable deals across four days and discounts up to 80% across top brands. This was timed perfectly at the end of May for visitors to take advantage of Eid Al Adha pre-holiday shopping!

With something for everyone, Place Vendôme invites residents and visitors alike to celebrate the spirit of summer through fun, rewards, and purpose. Join us and make this 'Summer of Joy' one to remember!