The partnership brings together automotive and yachting luxury, with an exclusive showcase of Mercedes-AMG and Mercedes-Benz models at Old Doha Port.
Doha, Qatar – 7 November 2026: Nasser Bin Khaled Automobiles, the authorised general distributor of Mercedes-Benz in Qatar, takes centre stage as the Official Automotive Partner of Qatar Boat Show 2026, taking place from 4 to 7 November at Old Doha Port.
The partnership reinforces Nasser Bin Khaled Automobiles' commitment to supporting Qatar's leading national events and growing luxury, tourism and lifestyle sectors. It also reflects the shared values of premium automotive engineering and international yachting: craftsmanship, innovation, performance and exclusivity.
An iconic gathering that celebrates innovation, craftsmanship and the art of luxury, the Qatar Boat Show brings together some of the world's most distinguished names in the maritime industry. Against this exceptional backdrop, Nasser Bin Khaled Automobiles brings the world of Mercedes-Benz to the waterfront, creating a distinctive encounter between two worlds defined by excellence, sophistication and a passion for exceptional design.
Extending beyond the traditional automotive experience, Mercedes-Benz's presence offers visitors an opportunity to discover the brand's remarkable lineup in an exclusive setting that reflects its pioneering spirit and unmistakable identity. Through this participation, Nasser Bin Khaled Automobiles celebrates the shared values of luxury, innovation and performance, while contributing to the vibrant atmosphere of one of Qatar's most prestigious international showcases and further elevating the country's position as a destination for world-class experiences.
A Showcase of Automotive Icons
The display will feature the Mercedes-AMG PureSpeed, Mercedes-AMG GT Coupé and Mercedes-Benz G-Class, offering visitors three distinct expressions of the brand's engineering, design and heritage.
The Mercedes-AMG PureSpeed is an open-top performance car and the first model in the exclusive Mercedes-Benz Mythos series. Drawing on Mercedes-Benz racing heritage, it combines motorsport-inspired engineering with a radical design that dispenses with both roof and windscreen for an immersive driving experience. Its HALO safety structure pays tribute to Formula One engineering. An AMG 4.0-litre V8 biturbo engine produces 585 hp and 800 Nm of torque, enabling acceleration from 0 to 100 km/h in 3.6 seconds and a top speed of 315 km/h. Advanced performance technologies and distinctive styling make it one of the most exclusive expressions of the Mercedes-AMG philosophy.
The Mercedes-AMG GT Coupé combines motorsport-inspired performance, dynamic styling and everyday versatility. Developed by Mercedes-AMG, it pairs powerful proportions and a sculpted exterior with a driver-focused cockpit and advanced chassis technologies. The result balances sporting capability with refined comfort, delivering driving excitement without compromising on luxury.
Completing the showcase is the Mercedes-Benz G-Class, recognised for its unmistakable design, commanding presence and off-road capability. It has retained its distinctive character across generations while evolving in technology, comfort and refinement. Robust engineering, a sophisticated interior and versatility give it a unique position in the luxury SUV segment. Equally at home in the city and on challenging terrain, it blends adventure, individuality and timeless luxury.
Nasser Bin Khaled Automobiles has built its success on longstanding customer relationships and a diverse portfolio of quality products. Its name is synonymous with premium service and market leadership. Established in 1957, the company is Qatar's exclusive distributor of three of the world's most respected and iconic automotive brands: Mercedes-Maybach, Mercedes-Benz and Mercedes-AMG.