Doha, Qatar – 10 October 2026: Nasser Bin Khaled Automobiles (NBK Automobiles), the authorised general distributor of Mercedes-Benz in Qatar, is rolling out the global "Welcome Home" campaign in the country with a distinctly local interpretation. Going beyond the vehicle itself, the campaign highlights every aspect of the Mercedes-Benz ownership experience.
At its heart, "Welcome Home" is about a feeling. Worldwide, the campaign captures the comfort, security and familiarity that Mercedes-Benz has cultivated through 140 years of innovation, bringing together advanced technology, sophisticated design, pioneering safety and next-level comfort. In Qatar, NBK Automobiles extends that promise beyond the moment customers step inside their vehicles, guided by the belief that the feeling of being at home should remain with owners long after the first drive.
This interpretation is rooted in NBK Automobiles' own heritage. Established in 1957, the company has grown alongside Qatar, building lasting relationships with Mercedes-Benz customers through an unwavering commitment to premium quality, loyalty and market leadership. This legacy adds another dimension to "Welcome Home": a Mercedes-Benz is not simply a vehicle purchased from a distributor, but the beginning of a trusted relationship built to endure.
What does "Welcome Home" mean to a Mercedes-Benz owner?
It begins at the moment of arrival: the reassurance of stepping into a vehicle designed around its occupants, the ease of intuitive technology working seamlessly in the background, and the confidence inspired by safety systems refined over decades. The campaign brings these qualities together through four pillars: next-level comfort, a place of safety, technology perfected over 140 years, and purposeful design with an unmistakable presence.
For NBK Automobiles, however, "Welcome Home" does not stop at the car door. It is reflected in every interaction that follows, from routine servicing and maintenance to aftersales support, genuine parts and roadside assistance. Dedicated service centres, convenient booking tools and accessible owner support place care at the heart of the experience, helping to make ownership effortless.
This is where NBK Automobiles' deep understanding of the Qatari market gives the global campaign meaningful local relevance. Generations of customers have experienced Mercedes-Benz through NBK, so for them, "home" is as much about familiarity and trust as it is about comfort: knowing where to go, whom to turn to and that the standards of the Mercedes-Benz brand will be upheld throughout the ownership journey.
Premium customer care is therefore not an add-on to the Mercedes-Benz experience; it is integral to it. From the showroom to the service centre and at every point in between, NBK Automobiles is committed to delivering an ownership journey that is seamless, personal and worthy of the three-pointed star.
To mark the occasion, Nasser Bin Khaled Automobiles Qatar is offering an exclusive opportunity to own a new Mercedes-Benz car across the S-Class, E-Class, C-Class, GLC Coupé and GLE Coupé, with customers able to save up to QAR 125,000, including three years of service and warranty and one year of comprehensive insurance. Customers are invited to visit the showroom or contact the team on 44624444 to discover the offer, explore the available models and experience the Mercedes-Benz difference through a test drive.
Beyond its innovative products, Nasser Bin Khaled Automobiles enhances the ownership experience through the Mercedes-Benz App, connecting customers to their vehicles with a range of convenient digital services. From checking vehicle status and accessing selected remote functions to managing service requirements and staying connected on the go, the app adds convenience, control, and peace of mind to everyday driving. Reflecting Mercedes-Benz's commitment to innovation and customer care, it extends the premium ownership experience beyond the road.
The campaign also arrives at a significant moment. As Mercedes-Benz marks 140 years of innovation, NBK Automobiles draws on almost seven decades of local presence to connect the brand's global heritage with a uniquely Qatari story defined by trust, continuity and a deep understanding of customer expectations.
Today, "Welcome Home" means more than the feeling of sitting behind the wheel. It is the confidence of knowing that, wherever the road leads, the Mercedes-Benz experience—and the support behind it—will remain with you.
Through this local interpretation of the global campaign, NBK Automobiles reaffirms its commitment not only to delivering some of the world's most respected vehicles, but also to providing an ownership experience that continues to set the benchmark for premium automotive customer care in Qatar.