Driving a Greener Horizon in Qatar: Al Meera joins Earthna as Strategic Partner for Sustainability Week

The nation's largest consumer goods chain teams up with the renowned environmental organization for a week of impactful events.

Doha, 7 November 2023: Al Meera Consumer Goods Company (Q.P.S.C.), Qatar's premier consumer goods chain, is proud to announce its strategic partnership with Earthna in Qatar Sustainability Week 2023. This partnership, a powerful testament to their shared commitment to environmental stewardship, introduces initiatives aimed at inspiring communities to embrace sustainable practices.

As a strategic partner, Al Meera adopts a CSR program that focuses on promoting the responsibility towards the environment, protecting its natural resources, and spreading awareness of the importance of sustainability among the Qatari community members.
During Qatar Sustainability Week, Al Meera customers will have the chance to earn 5 times the Meera Rewards points by depositing bottles or cans in any of Al Meera’s reverse vending machine (RVMs), as well as receiving 5 times the Meera Rewards points on reusable bags purchased this weekend. In addition, Al Meera launches a daily social media competition offering engaging content and exciting giveaways, including outdoor furniture. The competition aims at encouraging participants to share their insights and experiences related to sustainability.

 Additionally, the consumer goods giant is inviting everyone to contribute to sustainability by simply bringing their used electronics to the electronic waste station at the Legtaifiya Branch. 
On this occasion, Al Meera stated: 'At Al Meera, our commitment to boosting sustainability is intrinsic to our identity, through which we contribute to protecting the environment and spread awareness of sustainable practices among community. Partnering with Earthna during Qatar Sustainability Week enables us to actively engage and empower our community. This collaboration underscores our ongoing efforts to promote sustainability, encouraging everyone to embrace recycling in a lively and impactful manner in line with the pillars of the Qatar National Vision 2030.'

Shireen Obeidat, Head-Partnerships and Outreach at Earthna, states, 'Partnering with Al Meera aligns perfectly with our mission to promote sustainable practices. Together, we can amplify our impact and inspire positive change in how people approach recycling and environmental responsibility.'
Al Meera has consistently demonstrated its dedication to sustainability through various initiatives. Notable efforts involve introducing the inaugural electronics recycling station, as well as being the first to introduce reverse vending machines (RVMs) for plastic bottles and aluminum cans across 15 branches. 
Additionally, in collaboration with the Ministry of Municipality and Environment, Al Meera initiated a program for collecting used batteries. Moreover, the consumer goods company has actively contributed to environmental conservation by supporting beach cleanups nationwide.
Follow the hashtag #RecycleWithAlMeera on social media for updates and to participate in the challenge.