Doha, 03rd February 2023 - Qatar Insurance Group (QIC), the leading insurer in Qatar and the MENA region is an official sponsor of the Samla race. The annual race, which is in its fifth edition, will take place this year on 2nd- 4th March.
Aptly named ‘Samla’, a Qatari word that encompasses strength and perseverance in the face of hardships, the Samla race is held on difficult and remote desert tracks and requires high levels of athletic skills. The extreme desert trek covers 200 kilometers and includes six endurance challenges: running, swimming, kayaking, shooting and mountain biking.
Speaking on the sponsorship, Mr. Rashid Al-Buainain, QIC Group Acting Chief Administrative Officer, said, “Supporting a thriving national sporting landscape is one of QIC’s chief corporate social responsibility priorities, therefore, we are delighted to be one of the official sponsors of the fifth edition of the Samla race. The race reflects Qatari youths’ ability to push beyond their physical and mental limits in order to reach their goals, and we are excited to see a display of stellar athletic talents, resilience and sportsmanship.
The sponsorship agreement was signed in November last year between QIC Group and the Organizing Committee of the Samla race.