The group continues its sustained path of expansion with highly anticipated pipeline projects
16 December 2021: Having developed some of the world’s most critically acclaimed hotels and resorts in exotic destinations, industry leader General Hotel Management Ltd (GHM) will commemorate its 30th anniversary milestone with a series of celebrations through 2022. As part of its sustained global expansion plan, GHM will unveil The Chedi Katara Hotel & Resort in Doha, Qatar in 2022, The Chedi El Gouna, Red Sea, Egypt in 2022 and at least five more projects in the pipeline.
Hallmarked as ‘A Style to Remember’, each GHM property is a seamless blend of the group’s distinct contemporary Asian-inspired design with indigenous sensibilities from its local environment. This profound respect for the locale along with GHM’s unwavering focus on authenticity is channelled into its intuitive and unmatched hospitality. From respectful intimacy of addressing guests by their names, to a myriad of luxurious amenities, to bespoke and discreet services reflecting an inimitable Asian touch, GHM remains fully committed to providing unrivalled lifestyle experiences for the peripatetic vacationer.
“Over the last three decades, GHM has built a legacy of hospitality excellence with a distinctive Asian identity. Through our operating experience in uncommon destinations, we have acquired valuable insights, local knowledge and cultural sensitivities that appeal to discerning luxury travellers,” said Tommy Lai, chief executive officer of GHM. “Our landmark hotels and resorts embrace a strong sense of native identity and genuine way of life in every destination to deliver truly transformative travel experiences unlike any other. Based on the success of our Style to Remember over the past 30 years, we look forward to creating more remarkable experiences in desirable destinations for the new era of travel.”
GHM’s portfolio comprises three key brands: The Chedi, The Chedi Club and soon-to-be unveiled lifestyle brand, The Serai. Referencing a place of tranquillity and meditation, The Chedi beckons guests to seek respite in its acclaimed sanctuaries of calm, which include The Chedi Muscat, Oman, The Chedi Andermatt, Switzerland, The Chedi Hotel and Residences Luštica Bay, Montenegro and The Chedi Al Bait, Sharjah, UAE. The GHM experience is elevated with The Chedi Club, which prioritises guests’ need for exclusivity with bespoke offerings and dedicated services of uncompromising quality. The Serai is GHM’s newest brand. At its core lies the concept of building a borderless global community for those in search of meaningful connections and experiences that encompass the senses.
With seven projects under development, GHM’s curated pipeline is one of the most highly anticipated in the world. The upcoming launches of The Chedi Katara Hotel & Resort and The Chedi El Gouna will invite a new phase of ultra-luxury hospitality in some of the most alluring destinations. Inspired by the timeless beauty of Ottoman and Indian Mughal architecture, The Chedi Katara Hotel & Resort will be a waterside sanctuary for rejuvenating experiences in the heart of Qatar. The Chedi El Gouna is set to transform an existing beachfront property and offer the most sophisticated resort experiences as it rides on the destination’s backbone as the hotspot for water sports and boating recreation.
To commemorate GHM’s pearl anniversary, a series of celebrations featuring inspiring luxury experiences have been curated to induce curiosity about GHM’s evolution over the next 30 years.