Marking a new milestone in its expansion plan

October 10, 2016 – Beirut – Stamping its first footprint in the vibrant region of Bekaa, Khoury Home, Lebanon’s leading retailer of household products, has opened its Zahle showroom, the company’s 10th branch in Lebanon, in a step that marks a milestone in its expansion plan and further bolsters Khoury Home’s status as a ‘household’ brand that caters to the needs of the community and adds value to their daily lives wherever they may be.

In an opening event that captured the essence of Zahle’s spirit and hospitality, VIP guests, partners, and members of the media were welcomed at the new store location, after which a short documentary took them on a journey of the Khoury Home 18-year success story.  

Guests attended the ribbon cutting ceremony, before stepping foot into the state-of-the-art showroom, where they went on a tour of Khoury Home’s latest household appliance store and witnessed what it has to offer for the Zahle and Bekaa community. 

“In 1998, Khoury Home wrote the first line in its story with a small shop in Elissar; a humble beginning that acted as the springboard for its founders’ ambition and marked the first leg of the company’s march of success, development and growth. Today, Khoury Home is the leading retailer of household products in Lebanon, holds center stage in the volume of sales, and has become the first choice for consumers across the country. The opening of Khoury Home’s 10th branch, in Zahle, is a milestone in the growth and expansion of our company, on its journey to imprint its presence in all cities and towns across Lebanon despite all challenges”, Khoury Home’s Chairman and Managing Partner of the EuroMena funds Mr. Romen Mathieu said.

“The remarkable efforts of our employees has undeniably played a pivotal role in raising the brand’s profile and taking Khoury Home to new heights. Tonight, we are gathered here to witness the fruits of their labor and to celebrate the opening of Khoury Home’s new branch, which will be our launchpad to reach all segments of society in Bekaa and beyond”, he added.

Since it opened its doors 18 years ago, Khoury Home has went on to score remarkable achievements, including opening distribution channels in Syria and Jordan, boasting over 460 retail brands in its stores, introducing a culture of service that was lacking in the home appliances market, providing innovative solutions for clients, launching a free home delivery service to all Lebanese regions, establishing a virtual showroom where customers can shop online, founding “Khoury Home Academy” for employees training  as well as winning the ‘Lebanon Retailer of the Year’ award from MERA Awards.

Leveraging what it considers to be its pillars of success, the leading household retailer has grown to become ‘more than just an appliances store’. Wherever it settles, Khoury Home aims to be part of the local community it serves, by gaining citizens' confidence and developing a relationship with its clients built on trust and ingenuity.

Khoury Home puts the community it serves at the center of everything it does. During the past years, the company showed deep commitment to Lebanon’s social causes. Through its support to One Lebanon, SOS Children’s Village and Oum El Nour Organization, Khoury Home aims to balance between its economic and social obligations while investing in the future of both Lebanon and the growth of its business.